SoundCloud is one of the most important platforms used by independent and non-label artists to share their music online. Despite recent rumors that they might shut down, SoundCloud insists they won’t and hope to remain a dominant force in the world of online music.
Although thousands of songs are uploaded and shared on SoundCloud every day, too many songs and profiles are not optimized for marketing and promotion. Here are tips to help you spread the word about your profile and songs on SoundCloud.
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Write an attractive bio on your profile
Your bio is one of the first things a visitor will see on your SoundCloud profile. Don’t leave this blank! As an undiscovered artist, your listeners and potential new fans probably know very little about you; This is your chance to foster connection! The Internet moves fast: just as someone can click on the link in your profile, they can also go out and forget about their visit. Sharing where you come from, what you do, why you are interested in music, and what your plans are for the future is a great way to promote your brand and image to your visitors.
Promote your social networks and website
Adding your social media and website links to your SoundCloud page is a good way for a new listener to get hold of your music. Add a Twitter profile to your links and include your official website with an option to subscribe to your newsletter for fans who are interested in it. It’s important to offer a way to keep visitors up to date with your new songs, videos, tours, etc. Forgetting to include a link to a social network or website makes it more difficult for someone interested in your songs to maintain their interest. If you don’t tell them the next site to visit, they may leave your SoundCloud and never come back.
Create descriptions and tags for your songs
Once someone has become interested in you as an artist, it is important to maintain interest by giving them relevant information about your catalog of songs and albums. If you are an artist, musician or producer who creates music in different genres, make it easy for the listener to find your songs from genres they like. Your SoundCloud tags describe the genre that best defines your song; you can even customize and create your own labels. A user may be interested in hearing your acoustic song but not your pop song. If they play a pop song without seeing your other songs with different genre tags, they may disconnect and not hear the great acoustic song you posted. This works especially well with sub-genres.
Post your album design (or any related image)
Cover art is the first thing a listener will see of each of your songs, so make a good first impression. If someone visits your song and sees a low quality photo before hitting play, they will be receiving a signal about the quality of your music (and not exactly good). In the worst case, they might give up before hearing your song. Ideally, a user will visit your song page and see a high-quality, alluring design that will accentuate their interest in what they’re about to listen to.
Includes links to download and / or buy your music
When you modify the song’s metadata, SoundCloud allows you to include a purchase link if your song is available on sites like iTunes, Spotify, CD Baby, and SoundCloud. This gives the listener direct access to add your song to their collection without searching for it! You can also offer free downloads in the “Buy link” box for your song.
A popular trend among producers in the world of electronic music is to use a web application. Like ToneDen to offer free downloads of songs in exchange for a “like” or a “follow”. This functionality allows popular producers to gain fans and “likes” from users. Who download their songs, explosively increasing their social activity. Other websites offer the option of a free download in exchange for the email address.
Featured Songs (SoundCloud Pro feature)
Increase the appeal of your SoundCloud profile by highlighting your most popular or latest songs. Featured songs are the first songs a user will see when they visit your page. So you can start with your highest quality material. SoundCloud Pro allows you to add up to five featured songs, but it is recommended that you add a maximum of three songs.
Study your statistics (some statistics are only available in Pro accounts)
If you have a SoundCloud Pro or Pro Unlimited account. You have the ability to view detailed statistical data about your views and visitors. Including who plays your songs the most, which websites bring traffic to your songs. The songs most played in the week. And the cities. and countries where your music is heard. This information is valuable to you, to see who is more interested in your work; You should take note of these websites, fans and venues for your next releases! Keeping in touch with your best listeners and websites that link to you is a great way to maintain the power of your music brand.