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How to Plan and Build an eCommerce Website Design Within Your Budget

For a retail business, a website design is a must-have. It drives sales, gets your brand known, and acts as a salesperson that markets your business 24/7. When considering an online store, a determining factor of how much you will be able to make from it is how much effort and resources you put into the process.

When it comes to developing an online store, the more you feed in the form of money investment, the better the outcome will be. Hence, hiring professional web design services can be of great help. Many retail business owners initially make the mistake of investing little monetary sources into their website and expecting huge returns.

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However, if you are short on budget or have a limited budget, that does not mean that you can not have an online store. You can definitely have one if you act smart. In order to succeed, you need to have realistic expectations for how much it will cost to build and launch a successful eCommerce website design.

Budgeting and Roughly Estimating the Cost Of Website Design

Generally speaking, eCommerce websites require a greater investment than any other website. Why? Because eCommerce websites involve the use of complex systems and integrations. Hence, you will need to consider many design factors such as the build of product pages, shipping and payment processes, security protocols, and much more. All this work requires more time and money whether you have hired a Web Design Company Dubai or want to build the site yourself.

Choosing an eCommerce Website Design Platform

The eCommerce platform you choose to build your store on will contribute a lot in determining the initial investment. WooCommerce and Shopify are the most used platforms for eCommerce web store building.
Talking about the eCommerce platforms, WooCommerce is a free platform that can be integrated into WordPress. However, using it on your own can be a complex task.

You should consider hiring a developer as some steps are complex and require expertise. You will also need two to three extensions, which will cost approximately between $50-$100 per year. One of the most important advantages of WooCommerce is that it is an open-source platform with hundreds of developers specializing in developing using this platform.

Shopify, on the other hand, is an eCommerce platform where you are required to pay for making an account. One of the main advantages of Shopify is that it gives a monthly clear cost breakdown based on the required features.

Template VS Custom Website Design

After selecting the eCommerce platform, you need to decide the approach for designing and developing your website. There are two options, either utilizing a pre-designed template or building a custom design from scratch.

Working with a Pre-designed Template

Both Shopify and WooCommerce offer pre-designed templates that can be customized as per the business needs. This way of designing an eCommerce store is more affordable than building a website from scratch. Moreover, it reduces the time required for store creation which makes it easier and faster for your products to enter the digital market.

Building the Website Design from Scratch

In comparison to the template customization approach, building a website from scratch requires more effort. It requires a larger investment and more time if you need a quality website design to make your business stand out amongst the competitors. For businesses that have a competitive market, or require special customization for their products, building a website from scratch is ideal for achieving flexibility.

Selecting a Merchant Processor

Payment gateway, a merchant service that allows users to process their credit cards on the website. The choice of payment has a great impact on the ongoing costs. Businesses with eCommerce websites as the major pillar of the website need to set up a check-out process for visitors to pay directly on the website. Redirecting them to a third-party app or site to make the payment can dissuade the purchase.

The most integrated payment gateways are PayPal, Stripe, and Authorize.net. These payment integrations can be integrated with WooCommerce and Shopify. The fees of processing for PayPal, Stripe, and Authorize.net are 2.9% with an additional $0.30 per transaction. Furthermore, there can be additional fees for setup, which depend on the choice of payment gateway.

Planning for Long-term Costs

The initial building costs of the website are not just it. You have to keep in mind the long-term costs. eCommerce websites need long-term costs to keep the website running smoothly. These costs include hosting, SSL certificate, Maintenance, Support, and security monitoring. The choice of an eCommerce platform impacts the monthly cost. Shopify offers plans on a monthly basis based on the security, traffic, and support needs. WooCommerce also has similar needs but it provides options to decide the hosting service, and the security set up.

Jumpstart your eCommerce Business

Unfortunately, many businesses fail because they fail to generate enough sales to continue their business operations. Hence, making the correct choices at the beginning can set you up on the journey to long-term success. Make sure that you refer to your business plan and financial forecasts to be sure that you are making the best out of your decision. Your budget determines a lot of your decisions regarding the platform, the mode of designing, the additional plugins, features, etc. However, don’t forget to consider your business needs when making these decisions.

Final Words

Getting an eCommerce website developed is one of the best ways to start selling and making money online. In order to get your store running, you need to invest in getting an eCommerce website design, website hosting, security certification, and much more. All these processes are necessary to get your store operational. And for these processes to work, investment in the form of time and money is required. If you don’t have enough funds, you can take loans or you can still work on your store in small strides. However, to get the outcome you desire, you will need to put in your investment. After all, it is going to earn you a hefty sum of money in return.

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