The business site is the backbone of an eCommerce company. It’s also dependent on Search Engine Optimization for better productivity. Everything a business owner expects is included in an eCommerce business. However, if it doesn’t have the adequate design for Magento eCommerce store, it won’t be able to attract visitors or increase revenue.
So, whether you’re just starting an eCommerce business or have one already running, you’ll need a checklist to stay competitive. Also, whether your website is built using WooCommerce or you’re searching for Magento eCommerce development, the following best practices are critical.
Now, let us talk about how you can improve the design of Magento eCommerce store to make the website rank higher and boost revenue.
Importance of Good Magento eCommerce Development
A good website framework has its own advantages. These may include:
Easy Navigation
A decent design of Magento eCommerce is beneficial to both the search engine and the customer.Nothing is more frustrating for a consumer than being unable to find what they are looking for. As a result, visitors are more likely to turn to competitors.
As a result, having a well-structured website is your obligation. Customers may quickly navigate to their desired location by browsing through the sections or navigation links.
Featured Snippets
You’ve probably heard of Featured Snippets. When you search for something, this is the type of information that displays at the top of the page.
Search engine robots, on the other hand, only analyze snippets based on URL structures. As a result, if your website isn’t correctly built, there’s a good chance it won’t be recognized on Google.
Easy to Rank and Index Website
Search engines utilize the structure to find all of the pages on a website. Because there’s always the possibility that certain pages may not index. This is why reporting errors is critical, especially if your Magento website is big. Understanding the indexing and ranking requirements, on the other hand, is also critical.
Tips To Design Magento eCommerce Website
Analyze the Right Keywords
You can’t just jump to the structure. First and foremost, you need to know why you need to perform an eCommerce store’s structure optimization. Keywords are significant for this.
The methods given below can help to find or research the target keywords. It contains the following:
- Recognize the keyword from your website URL
- Also, you can utilize the tool Google Keyword Planner or UberSuggest
Organize Keywords into Categories and Names Sections
Keywords that are nearly identical to the words will not help your store rank. It emphasizes the necessity to rename and reclassify product categories to improve navigation.
You can utilize medium-tail keywords to achieve this. It should also be related to the services or products you provide.
However, keep the number of words to a maximum of 6, as more than that can be difficult for search engines to index. Also, you can consult with dedicated developers who know the latest eCommerce website design trends.
Plan Your Magento Store’s Outlook
Of course, you can’t go ahead and make changes to your store without a strategy in place.
As a result, it’s critical to pen down everything so that it becomes easy to view and navigate the website pages quickly. It does not mean that you must include every page on your website, but it should include all major pages. For example, you can combine both category and product pages. However, ensure the Blog, Homepage, and About Us page, all should be treated individually.
Keyword Insertion in Product Pages
When you’ve finished your keyword research, it’s time to add them to your website’s pages. However, the first requirement is to clear up the permalinks. It entails switching the link from a random alphabet to a numerical combination that forms the keyword.
It’s important to note, though, that links can only be 70 characters long. Anything more could make it difficult for the search engine to rank or index your page. After all, URL length impacts the website rankings. It can minimize the URL by removing categories and sections of products.
Use Internal Linking to Your Advantage
Improving internal links is crucial for both search engines and customers. For starters, it makes it simple for customers to find products using the navigation bar. They can also look at the products that are relevant at the bottom of product pages.
- Internal linking boosts the number of page views and time spent on the site in this way.
- Second, it informs search engines about the website’s purpose.
Internal links let search engines connect a certain keyword to the appropriate product page on the website.
While there are many different sorts of internal connections, it’s important not to restrict them to navigation links.
External Linking is Essential
When internal linking is done, external links are important as well. This helps in driving traffic and conversions on the site.
It entails connecting elements on a website that are hosted on a different domain. It not only helps in better SEO, but it also promotes the sites to others.
Overall, as your store grows in popularity and external links, more people will find you and visit your store.
Don’t Overlook Breadcrumbs
Breadcrumbs are one instance where keywords are quite essential. When you make a purchase, these are the links that appear at the top of the page. It starts with a broad term and then narrows down to a specific product name or category.
Keywords are a must in this case. Make sure that all of the categories in the breadcrumbs area contain major keywords. Finally, it makes it easier for buyers to find the things they’re seeking while also assisting search engines in properly indexing the sites.
Wrapping Up
A website is essentially a collection of pages that have been properly organized. You must know which task should be completed first and last. However, making it responsive is just as important as the structure. Ensure, however, that your Magento eCommerce store has the proper structure and links so that search engines and customers can easily explore the site.
For better assistance, Magentofx is the complete solution for Magento eCommerce development. It possesses the whole team of customer Magento developers and the latest technologies to build the best eCommerce solutions. To keep the store compatible and convenient for customers to make purchases, they follow the best Magento 2 security checklist, enable numerous payment channels, and more.
