Search Engine Optimization (SEO) or optimization for search engines. Refers to all the techniques used to position a site on one or more keywords in the search engine results pages (SERPs). This constitutes natural referencing and allows web pages to gain more visibility in search engine results. To put it simply, thanks to an effective SEO strategy, SEO offers the possibility of obtaining a good place in Google results.
And consequently, a natural traffic, known as organic regular and of quality, allowing better conversions of your Internet site! The goal of a well-referenced site? Convert! You will often hear about the 3 pillars of natural referencing, to which some agencies gladly add User Experience (UX) as the 4th pillar;
Read also: The Effect of SEO Services You Should Know
Let’s get it right, User Experience is not a natural referencing criterion. But it can allow your site to optimize its conversions because Internet users will find their account there. The question that arises. Does each of the 3 pillars represent 33% of the score?
Not sure. The technique often presented as the first pillar of SEO. The technique includes all the technical aspects on which your site must be perfect, such as the title tags, loading time, the structure of your pages using the H1 to H6 tags, the internal mesh of your pages, responsive design, the alt attribute of images correctly filled in, the correct deployment of the SSL certificate indicating that your pages are secure (and loaded in HTTPS), etc.
Regarding the meta description
it is important from a marketing point of view because it is what people will see first with the title tag, but it has no weight from an SEO point of view. Title and Meta Description tag In our experience, we advise you not to bet everything on technique. It seems weird to quantify points in SEO but we would assign 15% to technique on the overall score. The contents Again, we are talking about textual content or editorial content here, not photos. Besides the technical aspects, your website must not be an empty shell (empty of texts).
Articles about your job, or your news or new legislation in your industry: whatever you want as long as it seems relevant to internet users’ requests. The idea again is to convert: by producing good content, which you will share on social media, you can expect spinoffs. For us, content is 50% of the SEO score. Popularity is often summarized as the quantity and quality of inbound links (“backlinks”) to the site, ie net linking. While it is true that net linking still has an important role to play in natural referencing, it is not the only lever for Google. Let’s give it the remaining 35% of the SEO score right away.
Since July 2018, the SEO sphere has started to (re) talk about Google E-A-T. Which is defined as follows: Expertise: you must be an expert in your field of activity and the textual content of your website proves it.
You (as an individual) must develop your authority, through writing books, expert responses on discussion forums or mentions of you on social media (for example), Credibility (Trust). You must show Google that your website is reliable and that Internet users can place their full trust in it. The presence of detailed legal notices. HTTPS correctly deployed, lively and animated Google My Business page, secure payment if it is is e-commerce, etc.