SEO requirements keep changing and it can be hard to move ahead with the advanced developments. But if you want Google rankings to go from unseen to the top of the list, you should know. The sites which are well-optimized will get more traffic over time and more leads mean more sales. Without SEO, searchers won’t be able to find your website even after hard work. There are a few topmost ranking factors that matter for SEO, so let’s move ahead with them one by one. web development Company Good
Most Important SEO Ranking Factors
- Secure and Easily Accessible Website
Nothing to surprise, the first motive of the SEO ranking factors has to do with the appropriate kind of URL. This is the URL that Google’s bit can reach and crawl easily. In other words, Google has to be able to visit the URL and look at the page content to get a clear image of the page. To help the bots, you have to-
- A website created with a well-coded website builder
- A robots.txt file which allows Google where it can and cannot look for the website details
- Sitemap which lists your pages
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Page Speed Including Mobile
Page speed has been mentioned as one of the best SEO ranking factors for years. Google enhances the web experience of the users and fast-loading web pages will do that. Google has announced a search engine algorithm update that is focused on Mobile page speed which affects sites from July 2018. If the site doesn’t load fast on Mobile devices then, you have to pay a penalty.
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Mobile Friendly
We are on the Mobile subject; Mobile-friendliness is another Major factor of SEO Ranking. More people use Mobile devices instead of desktops for web access. That is one of the main reasons that there have been changes in the method of Google Ranks search results.
Mobile-first index of Mobile is now a reality that means it is drawing the results from Mobile-optimized sites, instead of sites geared to desktop PCs. There are some more SEO Ranking Factors but you also have to look after the user experience when people land on the site.
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Domain URL, Age, and, Authority
Do you know that almost 60% of the sites which have a top 10 Google Search Ranking are three years old? Data from the research of two million pages recommend that very few sites are less than one year old to achieve ranking.
So if you have had your site for while and you have optimized it by using the tips then, that is already an advantage. When it is to search engine factors then, authority matters and one can see a combination of great content and off-page SEO signals such as social shares and inbound links.
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Content Optimization
As we have talked a lot about content as it is vital for Google SEO ranking factors. This is the reason that it is one of the essential search engine factors. This is the time to know the content optimization for SEO. The search algorithm of Google depends on keywords. These are the phrases and words which searchers use when they look for the information. Not only this, but they also are the phrases and words which describe the topic of the site.
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Technical SEO
Getting the appropriate code is one of the main aspects of content optimization for better search engine rankings. It can be unapproachable, specifically when you are more of the wordsmith and less of the “techie”.
Some aspects you may control even if you aren’t a coding expert-
- It is recommendable to add keyword phrases in the page titles, which is the place where Google looks to decide the content relevancy for search
- Make usage of header tags to show the hierarchy of content that starts with the title at the heading 1 and use the same for Heading 2 and 3 as subheadings
- Create Meta DC which entices the readers and which includes the keyword phrase
- Write a short Meta description and it should be catchy with 160 characters
- Make usage of keyword phrases in the image alt tags to see how these images are relevant to the main content
- Add alt tags that help people who are impaired visually to enjoy tour sites with screen readers
- Make usage of schema markup that tells Google what type of content which you are creating
How to hire a web development company for my website?
Well, when it comes to the importance of search engine optimization or web development then, it is worth it to say to hire a web development company. There are lots of companies available in the Google and market that promise to provide what you want. But, not all of them provide what you want. It means that you must have to keep a few things in mind to hire an web development Company.
- Make sure that the company is reliable and famous in the market
- Ensure that they have a team of highly qualified SEO and developer professionals
- Do read the reviews and check the ratings
- Prefer to check their previous projects on which they have worked
- Make sure there must be a Contact button to make it simple to contact them when you need them
- Discuss your business ideas and nature with them and know if they fulfill what you want
- Ensure if the SEO Team has a full-proof advanced strategy for the SEO, web development work, and others
Don’t hesitate to ask about the time duration, pricing, and security and privacy policy of the agency. This is because people commonly get confused with just little yet major things. Be clear about your business and payment along with the privacy & policy of the company.
Wrap Up-
The ranking shows all flow together to help SEO experts to create ‘awesomeness’. It is necessary to have good web designing services to can help you to create an attractive design for your website. Ranking in the SERPs isn’t about the greatest and most advanced tricks and tips. So just use this guide of ranking factor to put into being awesome.