A successful digital strategy is essential for small and medium businesses to grow. digital marketing covers everything, from search engine optimization to paid advertising. Brand marketers require advanced tools to render them. There are many online marketing tools available that can help you create more effective solutions.
It is crucial to have the right tools for small and medium businesses. Marketing challenges for SMB marketers include a lack of budget, increased visibility, generating quality leads, and keeping up with changing customer requirements.
Despite all the difficulties, there is a lot of potential for digital marketing tools and it will continue to grow in 2022. These tools allow SMB marketers to get the most from their time and money. These tools automate repetitive tasks and help plan and organize marketing activities. Small businesses can compete with large businesses and grow their revenue by using the right tools.
Here is a list of ten top digital marketing tools for small and medium businesses.
1. Google Analytics
Google Analytics is a Google tool that allows companies to track and analyze customer data. It is the most widely used, customizable, and powerful tool.
This tool works best when paired with Google Search Console and other Google tools. Google Analytics provides data points to businesses such as the number of site visits over a specific time period, traffic sources, keywords people use in Google to find your website; demographics of web users, interests and how long they spend on your site. They also provide information about which pages and what pages they visit.
SMB marketers on a tight budget will find it attractive to receive all this information free of charge. It provides vital information that businesses can use to optimize their websites and market campaigns. They can keep their SEO efforts affordable.
Google Analytics is without doubt the best web analytics tool available for SMBs. This tool is essential for every SMB marketer. The quality of the insights that are derived is dependent on the skill of the users of the tool.
2. Ahrefs
SEO can help small businesses realize their full online potential. Many SMB owners have difficulty with SEO. Small business owners can find SEO difficult as it requires a significant amount of time and effort. Businesses with limited manpower have many other tasks. SMBs can still benefit from a variety of SEO tools. Promote your business with the best SEO company in Lucknow & nearby cities.
Ahrefs, one of the most highly-rated SEO tools, has proven to be very effective for small businesses. This tool focuses on capturing keywords that businesses may rank for. It creates relevant, organic backlinks with high-authority websites.
Ahrefs is the best tool for small and medium businesses when it comes to brainstorming keyword concepts and ranking opportunities. This tool allows SMB marketers access to a site explorer which allows them to see the top keywords on any URL and estimate how much traffic their competitors receive for each search term. They can quickly identify their website’s best-performing content as well as its sources of backlinks.
This tool is an excellent SEO tool for SMBs. Ahrefs is great for competitive analysis and ensuring that businesses’ content is search-friendly. Ahrefs’ API platform is much less robust than other SEO tools such as SEMRush.
3. moLotus
Mobile advertising has been a game-changer in small and medium businesses. moLotus, an innovative mobile interaction platform, and tech that offers unique opportunities for small and medium players is moLotus. This innovative platform transforms customer experiences and helps with marketing campaigns. moLotus renders on any mobile handset without the need for data connection, spamming, downloads, or app downloading. moLotus combines rich media formats such as videos with interaction options like SMS callback and web links to create one message that reaches directly to mobile phones.
SME brands can now send millions of customized, hyper-personalized messages to their customers. These messages can be quickly sent across all industry verticals and geographies. Many SMEs have accomplished remarkable feats through automating and transforming customer processes.
Motus pioneered new revenue models to help SMEs. It allows SMEs to increase revenue and margins at all stages of the consumer decision process, from acquisition to cross-sell and loyalty to support and sales. The SMEs can scale ARPU and performance with moLotus, which provides easy campaign management, data reporting & analytics, and response management. It also offers breakthrough digital transformation and an automation API.
This breakthrough platform and tech are seeking a USD 1.7 billion Direct Marketing opportunity. (Source: Statista). The platform targets emerging USD 1.3 Trillion Digitalization possibilities together with 5G plus Transformation. (Source: Ericsson & Arthur D. Little)
4. Canva
Small businesses, like big businesses, need visuals that are memorable to keep customers interested. Despite having small marketing budgets for most small businesses, every dollar matters in the end. Canva provides an unlimited account that is free and includes many graphic design features.
Canva allows users to visualize complex data and create engaging infographics. This tool is a great help for SMBs in creating original and visually appealing content in a shorter time. Canva has seen a significant improvement in terms of graphic design options. SMB digital marketers have access to many templates for social media, eBooks, and infographics. Both paid and free templates are available. The site has many templates that can be used by small and medium businesses. They can upload their images and make new ones. They don’t need to hire a graphic designer to create high-quality graphics using Canva.
Canva’s negative side is its lack of basic fonts. This can be a problem for marketers trying to adhere to brand guidelines. SMB brands may face difficulties when creating their own templates.
5. BuzzSumo
One of the best ways to promote small and medium businesses is through content marketing. BuzzSumo, a cloud-based content platform, helps SMB brands find the best customer engagement content and outreach opportunities via social media and search engines. SMB marketers have easy access to new keywords, trending stories, and customer questions.
Small businesses can quickly find out what their potential buyers are talking about. Buzzsumo allows them to find out which topics are most popular. It analyzes topics and shows you where they are most popular and what attention they are getting. Buzzsumo allows SMEs to create keyword alerts so they know when new content is published. SMB marketers can track who and where the content was posted. This allows them to direct their marketing efforts. Marketers are able to see what their competitors do and what works for them.
One major drawback to the tool is the inaccuracy of some data insights. For greater ease of use, the interface needs to be improved.
6. Mailchimp
Its an excellent platform for SMBs to start email marketing. Mailchimp is an all-in-one, affordable email marketing platform that allows small businesses to succeed.
It offers many key features, including website traffic monitoring, appealing email templates, drip campaign design, and campaign scheduling. It automates email design and makes campaign delivery easy. Marketers can see all campaigns and track them in one place.
Mailchimp is a great way to send emails and get a high return on investment. Medium and small businesses have the chance to reach large audiences and retain customers.
It is very easy to use for SMBs, but some limitations exist in the marketing automation capabilities.
7. Hotjar
It is a powerful tool that small businesses can use to reflect on online behavior and opinions from web visitors. Hotjar analytics and insights can be used by businesses to improve the user experience and site performance.
Hotjar visually displays clicks, taps, and scrolling behaviors. These are powerful indicators of customer motivation and desire. These indicators indicate what customers want and are most interested in when they visit a website. Digital marketers can use heat maps to see what users do on the website in real-time. Marketers can identify usability problems by studying user clicks, taps, and mouse movements.
Hotjar’s feedback tool allows SMB brands quick visual feedback on the website. They can quickly identify the likes, dislikes, and issues of potential customers and identify growth opportunities. Hotjar should be used in conjunction with web analytics solutions like Google Analytics.
Hotjar does not support integration, predictive analytics, or ROI tracking.
8. Buffer
Small and medium-sized businesses can often set up their own social media accounts and send out the first updates. They also have a strategy for social media going forward. They get busier and busier and need to stay on top of everything. It becomes harder to manage and track their social media accounts as they gain more traction. Buffer is here to help. Check out the best digital marketing company in Lucknow today.
Buffer, a freemium platform for scheduling across multiple platforms, supports large social networks. Marketers can share content and schedule posts on Twitter, Facebook, and LinkedIn with just one click. Buffer lets them share and schedule posts. It also offers Pablo, an image-creation tool that is free and can be used by marketers to create social media images for Facebook. quickly. Buffer Chrome extension is another useful addition.
Buffer provides useful social media analysis that shows the top and worst performing posts based upon engagement, reach, and post type. If SMB marketers require further analysis, these can also be exported.
Buffer lags integration. It doesn’t offer monitoring tools to monitor mentions, searches, and hashtags.
9. Google Trends
It is an excellent tool for SMBs who are looking for an affordable analytical tool. Google provides it free of charge. Google Trends is a great tool for small businesses to search and compare trends.
It allows small businesses to use and discover marketing trends that are most important to them for their business situations. It’s a great tool to spot trends earlier than they appear. It can also help them decide when to discontinue certain lines of business that reflect downward trends.
Google Trends, however, only offers relative numbers. There is no way to obtain exact numbers. To get an approximate result, businesses will need to perform relative or comparative searches. The context of the search may not be clear.
10. Trello
SMB marketers face immense pressure due to insufficient manpower. It can be tedious to create content and calendars manually. Trello, a content brainstorming tool and calendar service, comes to the rescue for small businesses by allowing them to share and create ideas in collaboration with other people and teams.
Trello is a content planner. SMB marketers can create note cards for articles, marketing campaigns, etc. Digitally, they can take notes on each card and update the project/campaign status. Marketers can assign cards easily to specific individuals. Trello is a powerful tool that allows small business content strategists and marketers to plan their editorial calendars digitally.
Trello has been non-agile for small businesses. Integration is not without its limitations.
Conclusion
SMBs can survive in the digitally competitive landscape by using digital marketing tools. Digital marketing tools are helping businesses become more customer-centric, tech-savvy, and persistent. SMBs can maximize their profits and revenues with the help of tools. SMBs need to be able to use a variety of digital marketing tools to reduce time, and costs, and increase efficiency. Be careful when choosing tools!