Explainer videos are a great way to add context and informative detail to your video content. These videos are a great storytelling tool that helps your audience quickly understand the information you’re trying to convey. Animated explainer videos have become one of the hottest new ad formats because they make your video content even easier to digest. Rather than just reading a standard text-based explanation, viewers can now watch an informative video and effortlessly understand the information being discussed. You don’t need any special animation software, fancy cameras, or expensive sets to create an animated explainer video. All you need is the right mix of creativity, talent, and technology. However, creating an animated explainer video doesn’t come naturally to everyone. If you’re looking to create an animated explainer video for your business, this article is for you. Keep reading for 10 helpful tips that will help you create a killer animated explainer video.
Plan Your Animation First
While this may seem obvious, you’d be surprised how many companies forget this crucial step. The number one mistake businesses make when creating an animated explainer video is over-thinking it. Remember, the goal of your animated explainer video is to be both informative and engaging. There’s no reason you need to put a complicated story arc together when you only need to provide basic information. Your animated explainer video has to be simple and to the point, which means you can’t get too creative with the visuals.
There are a few animated explainer video templates you can choose from to help get you started in creating an animated explainer video for your business. Depending on what industry and product or service, there is one of these templates that will work for your needs: A product or service explainer video – An animated introduction to the company’s products or services.
An insurance explainer video – An explainer video that explains a product like life insurance or car insurance.
Use Animator Pro to Create Motion Graphics
Animator Pro is a motion graphics software tool that allows you to create high-quality motion graphics, animations, and videos. For an effective animated explainer video, you can use Animator Pro to create a number of different elements, including product videos, explainer videos, and e-commerce videos.
Animator Pro works by breaking down your video into individual shots or frames. You can then add different visual elements, including text boxes, symbols, 3D objects, and more. You can also adjust the lighting, add camera effects, and add sound to create a more cinematic feel to your video. When you’re adding these visual elements, you can also adjust the timing to match natural movements, such as a person walking or speaking.
Use a Scripted Animatic to Test Your Animation
Now that you have the basic motion graphics down, you can test them out in an animatic. An animatic is a script you create that shows your animation without the voiceover. You can then review the animatic, make changes to your script, and test the new animation out to make sure it’s working properly. It’s also helpful to listen to your voiceover and make any adjustments needed.
If you’re just beginning to create your animated explainer video, you can test out the voiceover and visual elements to make sure everything flows well together. This will help to avoid having to make any last-minute changes when you begin the production process. In addition to testing the visual elements, you can also test the timing of your voiceover to make sure everything fits together.
Make Sure You Test Your Animation
It’s important to make sure you test your animation out before you go into production. If you don’t test your animation, you might run into problems once the animation is live. Depending on how complicated your video is, it could take viewers longer to understand the information than normal. If your animation is taking longer than normal to comprehend, your viewers will likely have a harder time understanding your video. It’s frustrating when you’re trying to learn something new and you have to rewind and listen again to the information you just heard.
You can test your animation using different types of mediums. For example, you can show your animation to friends and family to make sure they understand the information being discussed. You can also turn to online communities or social media sites like Reddit to see what types of comments or questions your viewers might have.
Create an Animation that Stands Out
An effective animated explainer video stands out from the crowd because it makes your information easy to understand. However, this doesn’t mean you have to over-complicate the visuals in your animated explainer video. The best way to create an effective animated explainer video is to keep the visuals simple and to the point. When you keep the visuals simple, viewers will be able to understand the information being discussed much more easily.
Try to avoid using too many details in your visuals. If you need to include a few details in your visualization, try to keep them to a minimum. Try to avoid having a complicated illustration for each piece of information. You can have a simple illustration that outlines the core details of your visualization. Another tip is to make sure the timing of your visual elements matches the natural movements of a person, such as walking or speaking.
Final Thoughts
Animated explainer videos are a great way to add context and informative detail to your video content. These videos are a great storytelling tool that helps your audience quickly understand the information you’re trying to convey. While creating an animated explainer video doesn’t require special animation software or fancy cameras, all you need is the right mix of creativity, talent, and technology.
These are just a few tips that will help you create a killer animated explainer video. Whether you’re looking to create an animated explainer video for your business or you want to learn how to make an animated explainer video, you can use these tips and benefits to create a killer video.
