In a fast-moving environment of business, online business has become very popular. In such a tough environment SEO services in India are being sought out by businesses to boost their growth. But, did you know how SEO’s decide how to shape your brand and how your customers find you? This is done through the use of Keywords.
What are keywords?
Keywords are phrases and words which are put into the web content of a company’s website to generate traffic. Any SEO Agency in India focuses on leveraging these keywords to draw potential and target customers to the website of companies. These keywords are like reference points that help your business to be noticed by customers who are making specific searches on search engines like google, Bing, and Yahoo.
How does this happen?
So for every brand which is present in the market, leveraging keywords are a major strategy that most big brands adhere to. Be it Adidas, Nike, or GE. The main catch is that brand keywords are not just the names of the brands and actually, part of phrases. A step-by-step process is present while developing the strategy for curating vest keyword. The steps are:
- To collect data regarding keywords by using SEO tools such as SEMrush and Google Search Console
- Finding the keywords which is the number one keyword
- Analyzing the keywords which are ranked from 2 to 10.
- After these steps are undertaken an SEO agency in India ranks the keywords. These ranks are given based on the search volume, the competition of a keyword, and the page focus which keywords have.
- This leads to finding out the most searched keywords relating to your brand and the ones where the competition is high and low.
- Then blogs and articles are used to integrate these keywords to generate more traffic.
A very common strategy used by a wide number of brands is to create microsites. Very often SEO Services in India use microsites to generate keyword-rich domains which link back to their main domain. This helps to generate a varied range of traffic resulting in higher numbers.
How do SEO services in India helps the business to create brand recognition?
Oftentimes, brands are attached to the keywords to create specific catchphrases. Often social media helps your brand to grow as these catch-phrases can also be used as hashtags. Thus this sets out a specific phrase resting to your brand to become trending. Following this, your brand starts appearing in more conversations, and the reach of your brand is automatically boosted. The use of the keyword related to your brand then attaches itself to your brand and creates a brand identity.
The world of SEO and digital marketing is thrilling and vast. The use of something as basic as language and having a proper strategy for the same helps businesses to create uniqueness and a separate identity. This creates a positive first impression on the customers of your brand and allows your company to stand out amidst the competition!
What are the SEO services?
SEO services are the services mission to increase the visibility of the website on the first page of the SERP.
Which is best SEO tool?
There are plenty of tools available which can make the SEO services easy to execute. Some of them are-
- Screaming Frog
How much does it Cost of SEO services in India?
IF you hire a good SEO services in India then it would be cost around 20k-25k per month.