Search engine optimization (SEO) 4.0 works to align with the current industry where technology has ruled the world. If you’re a business owner, tapping into the market nowadays has never been easier. You can establish a business and run a promotion in a short time.
With the advent of social media, introducing a brand can be a lot more simple than years ago. You can use the platform to build an audience from scratch and reach out to a broader market with social content.
Since social media is associated with visually appealing content, an explainer video is excellent to catch attention. This form of video can quickly hook the audience from the get-go. Thanks to its compelling narrative and illustration, your viewers are able to understand your message in a timely manner.
What is an explainer video?
Explainer videos are the type of video marketing that incorporates graphical presentation in the form of animation or live-action to convey messages to the audience. There are many styles of explainer videos that you can make right away, including motion graphic videos, kinetic typography, cut-out animation, whiteboard, live-action, and more.
The various styles of explainer videos have their own purposes. For example, if you need help to deliver complex information that most people find hard to understand, it’s best to use animated videos. The animation helps break down the message into something more digestible.
Five ways how explainer videos help boost your SEO
This article will briefly describe how using explainer videos can benefit your business. You’re able to incorporate different types of content to capture your audience’s attention. Here are the top five ways how this form of video improves your business.
1. Improve brand awareness
Videos are attractive. That being said, most people prefer to watch videos rather than reading articles, which results in higher consumption of visual-related content. When many people have access to your videos, chances are more people will notice your business.
2. Get featured on the search engine
Videos have a special place on the search engine. When users run a query, a video section is secluded on top of the SERP. This allows users to recognize and find your content much easier.
3. Drive traffic
When your videos are featured on the SERP, you will experience a surge in traffic. People are often drawn to the first few results they see on the search engine. If your videos are displayed, chances are more people are going to visit your page.
4. Receive quality inbound links
Explainer videos increase the quality of your article. When you run a backlink campaign, having a great article can significantly improve your chance of being mentioned or accepted in other domains.
Moreover, you will have greater bargaining power when outreaching to someone else, as you can mention the presence of a video on your blog posts.
5. Increase engagement rates
Last but not least, videos are incredibly shareable across various social media platforms. Once you host a video, people can quickly share the content at their fingertips.
So, when they send out your video content, you have a chance of getting more engagement as a more extensive audience engages with your post. As a result, more people will check out your page and make a purchase on your product when your content has convinced them enough.
Takeaway
SEO is a vital element for every business going online. It measures how a wider audience will recognize your presence by placing your page at the top of the SERP. Hence, SEO 4.0 is just another establishment that you need to maintain to grow your business.
Using explainer videos is key to improving your discoverability. This video content helps the audience find your page and lets them engage with you in the space of a short time.
