Augmented Reality applications or AR apps are built to enhance reality. Virtual/Digital objects are superimposed on regular backgrounds to create intriguing and engaging visual presentations.
This technology utilises a camera or an AR screen for showcasing a vast array of animations and effects to captivate the audience and increase immersion.
Augmented reality app is the up and coming technology for companies and brands across all industries. The use cases of AR can’t be underestimated, from education and eCommerce to the military, it has been used to enhance the experience and efficiency of many industries.
Examples of Augmented Reality technology used in real-world scenarios:
The market of AR apps in the education and training industry has projected to reach $30 billion by 2025.
Sky Map:
It displays the names and accurate positions of stars, planets, galaxies, and even constellations.
Elements 4D:
This Augmented Reality application combines the use of a camera and DAQRI’s 4D app to display chemical formulas and elements of the periodic table on small wooden cubes. By displaying information about different elements and chemical reactions, this innovative piece of technology provides a fun and easy way to learn Chemistry.
Human Anatomy Atlas:
An AR app that provides an immersive exploration of the human body for Biology students. An interactive AR app containing 10,000+ anatomy models with content in 7 different languages.
Augmented Reality apps and software are highly applicable in the eCommerce and marketing industry,
IKEA Place:
IKEA, the world’s largest home furnishing retailer came up with a unique way to uplift the users’ online retail experience. They implemented Augmented Reality technology in the IKEA Place app to provide a feature that displays a true-to-scale 3D model of the furniture in the users’ space, making it easy for them to choose according to their specific preferences and home décor.
Pepsi Max:
Pepsi installed an AR screen at a bus shelter in London as a part of a marketing technique. They displayed bizarre virtual objects like UFOs, lions, tentacles, etc. on the streets of London through the AR screen, captivating the audience and achieving 2 million views and 24,000 shares within 7 days.
Sephora’s Virtual Artist App:
Buying cosmetic products online is a daunting task. This simplified this ordeal by implementing augmented reality technology in its mobile app that enabled the users.
The use of Augmented Reality technology is gradually becoming pervasive in the military and space industry. Nasa and the US Army has already shown interest in the “HoloLens” AR headsets by Microsoft.
Nasa:
They use Microsoft’s HoloLens headset technology to display holograms.
Increasing speed and efficiency of the employees.
US Army:
The Pentagon has struck a 10-year deal with Microsoft for 120,000 AR devices based on the HoloLens technology for an estimated figure of almost $22 billion.
The market of Augmented Reality applications and software is growing exponentially with its global revenue projected to reach $340 billion by 2028.
To hire app developers or to create your own AR app, here are the top SDKs for AR app development:
- Vuforia
- MaxST
- Wikitude
- Unity 3D
- Kudan
- Amazon Sumerian
- Google ARcore
- Apple ARkit
Communication Crafts provides end-to-end mobile app development solutions with a result-driven vision and a transparent development process.
