Video content is rapidly becoming the king of the content creation world. Companies can’t overlook the power of videos while deciding on any marketing strategy. Video marketing benefits businesses to grow significantly. Further, analytical tools of video marketing indicate different aspects like audience engagement, video reach, and much more.
Brands prefer video marketing as videos are the best way to feed a large chunk of data in less time. Additionally, videos also help gain new customers or educate the existing customers about the latest products and services. Market research indicates videos are effective marketing tools to expand, grow, or increase business. 76% of marketers believe videos can make more conversions than text, graphics, or other mediums. According to those data, marketers using video marketing make money much faster, roughly 49% quicker than those not using it.
Video format:
Videos effectively act as a connecting link between businesses and customers. Besides increasing brand awareness, videos help build the community and increase sales. Adding a video on the landing page can increase the conversion rate by roughly 80%. With the increasing number of smartphone users, videos are becoming a successful way to gain new customers. Today YouTube, a platform exclusively for videos, is the second-largest search engine following Google because of the power of video content. So, there is no doubt in the effectiveness of video content as a brand builder.
Video Content Marketing:
When brands produce videos to increase their brand awareness and drive sales through videos, it is known as Video Content marketing. The Internet has plenty of space for videos, whether tutorials, promotional or webinars. Brands use all these types of videos on different platforms for spreading messages in a way that is easily accessible to their target audience Videos work effectively for both B2B and B2C companies. So, it doesn’t matter whether a company is selling products or services; videos are indispensable in today’s marketing world. Let’s see how video content can help your business and brand?
A great way to put information about your product:
A 15-sec video can easily feed information worth a 500-word article if created smartly. Videos seem to outclass the printed advertisement when the same message is given by both, as videos can convey tones, emotions much clearer to grab the attention of a potential consumer. Videos are an excellent medium for helping a potential buyer with product information. For example, you can create tutorial videos where potential buyers can see your product in action with an indirect sales pitch of why they should buy this product. Additionally, with videos, audiences are 10 times more likely to engage with the help of the like, share, and comment feature than blogs.
Gives brand recognition and good R.O.I:
While pictures may be worth a thousand words, videos are way more than that. A short video can help brands establish a connection with the audience leading it into sales. It may seem videos are expensive and require many resources, but in the end, videos have great R.O.I. (return on investment). According to Wyzowl stats, 83% of businesses agree on the ability of videos to provide a good return on investment. If you have carefully organised your content strategy, you can get a greater return on investment with good video quality.
Quality matters most:
You can’t expect your marketing videos to work if they are poorly edited. Video marketing only works when you have a marketing strategy that focuses equally on video quality and promotion. While the easy accessibility to online video editors has allowed everyone to create videos with effects, many transitions, and music to add in the videos. Brand awareness is a delicate pathway for any company, and no company can afford to slip here. According to a survey of V.D.M.S., low-quality videos get less engagement, and it is quite understandable from a customer’s point of view. Low-quality videos create a negative perception in customers’ eyes, making it unlikely to engage with the brand further. A professional video editing team with access to industry-standards that use a best online video editor tool that can help your brand create an unerasable image in customers’ eyes with the help of making professional videos. That’s why smart business owners invest in video editors wholeheartedly.
Videos can be used in a variety of ways:
You can use videos in various ways according to your marketing needs. With a clear marketing strategy, you can use videos to drive more traffic to the website. Similarly, you can use live videos and webinars to create brand awareness. Recently, Facebook also said that live streaming videos get six times more traffic than regular videos. Video content can also build trust and long-time relations with consumers, and testimonials are the best way to build confidence in the eyes of potential buyers.
Videos can boost SEO.
Videos can improve websites’ SEO (Search Engine Optimization), and videos appear in more than 55 percent of Google keyword searches. SEO mainly depends on the time people spend on the website and the number of backlinks coming. Interestingly, videos improve both of these metrics singlehandedly. Videos help improve a site’s SEO directly and indirectly as Google’s new algorithms aggressively prefer websites with video content.
Another benefit of having videos on your website is, it makes the snippet bigger and attractive, increasing the chances of clicks in search engine result pages (S.E.R.P.s). You can attract people to spend more time on your website with high-quality videos.
How to make quality video content:
Make your goal clear:
Creating quality video content needs a marketing strategy where goals are pre-decided. You must know your target audience and what they want to see. Collect data using age, location, job profile, educational level, and gender. Use analytical tools to sort out data further and then plan accordingly. Besides, you should also decide your objectives for sharing your videos and which platforms are best suited for your job. Follow the notion of K.I.S.S., i.e., keep it simple and straight instead of adding irrelevant points for the sake of views. Don’t get swayed by the number of ideas; try to provide quality to your users. If you succeed in doing this, the right audience will come eventually.
Stick to the Script:
After setting your goals, instead of doing last-minute changes, stick to the script. Post-production work, like editing and SEO, is much easier when you do things according to the hand. Include timelines in your script for everything from pre to post-production.
Keep a realistic budget.
You can’t expect to work your video content flawlessly with sub-par equipment and editing tools. So, make budgets accordingly because some features and products can cost you more. Ask around, if possible, talk with some industry experts to see how things work. Most importantly, marketing videos need a professional video editor, so don’t apply cost-cutting on this.
Edit leisurely:
Once your video is shot, it becomes the responsibility of the video editor to show their creativity in the video. While it may be tempting to add some effects, put a music track, and release it, it’s not like that. Editing is the most critical aspect of any video, and it’s wise to dedicate some time to it.
Conclusion:
Any business needs marketing to become a brand, and a brand needs continuous marketing to be like that. Videos are the best way to tell your brand or product journey pleasingly, connecting with the audience simultaneously. Besides, videos leave zero chances for customers’ interpretation of related topics. A good marketing video should leave no uncertainty in the audience’s mind.
