As more people are taking fitness at home seriously, the demand for at-home yoga has also seen a steady spike. For this, individuals are looking for the best online yoga subscriptions to take up live sessions, easy-to-follow tutorials, yoga for beginners, and more.
The pandemic has driven more individuals to practice yoga for building mindfulness, fitness, and a healthy lifestyle. Although many don’t prefer visiting a yoga studio anymore, the search for virtual yoga instructors is high.
According to research, the search for yoga and meditation apps has steadily risen 65% year on year. In 2021, the US market size of Pilates and yoga studios is about $12.8 billion. The best way to teach yoga online is to build an application that can be downloaded on any device and used by an individual based on their convenience.
Why Should You Create Your Own Yoga/Fitness Streaming Platform?
With the increase in usage of internet and internet-based devices and apps, it is easy to reach a wider audience using an app. Fitness instructors with online streaming channels like Yoga with Adriene have millions of followers.
By using technology, you have immense possibilities to scale your yoga practice. You can get more followers and practice your trade without geographical limitations. Yoga businesses online can also be monetized to earn a passive income.
As more people have access to smartphones, smart TVs, tablets, laptops, and PCs, the demand for yoga apps has also increased. Easy-to-stream yoga sessions through these devices help increase fitness streaming platform subscriptions as well.
Types of Engaging Features in Yoga/Fitness Platform
When individuals take up yoga classes online, they look for some features that appeal to them the most. Here are some engaging features that will help you build interest amongst your users and retain their attention.
- Yoga Lessons
Whether it is live yoga streaming platforms classes or easy-to-follow tutorials for beginners, having lesson plans on your app will benefit your audience. This can be tailored to match different difficulty levels and audience mindsets too.
- Events
Creating challenges and special events like 30-day yoga for the arms and other events can be interesting to users. It not just boosts morale but also gives the subscribers a goal to achieve. You can attract more users by introducing such events to your app.
- Stress-free classes
Practicing mindfulness and reducing stress are the top two reasons why many are driven towards yoga practices. With the pandemic situation, many find it difficult to focus or find tranquility. Offering stress-free sessions can create a loyal following and more reach.
- Personal training
Some individuals prefer personal trainers and are willing to pay accordingly. You can set up personal training options even in virtual classes for your audience. Integrating this option in your app will be very useful.
- Live one-to-one
In yoga, getting the forms and vinyasas right is important. In live one-on-one sessions, you can focus on your students better and help them learn yoga. It also helps that the student gets your full attention during the session.
- Group class
For a large following, hosting group classes on your app is recommended. Allowing users to log in or book sessions according to a time slot is necessary for this feature to work well.
Key features to Launch a Yoga VOD App
- Personal Account
Having a personal account not just benefits the user but also helps you in keeping track of the number of users of your app. A login ID and password can help collect customer data and keep it safe.
- Third-Party Device Connectivity
When people practice yoga, they prefer being free of devices for minimal distraction. Allowing them to stream the session or video on different devices will be easy for users.
- Multi-device Support
Building a yoga app that not just streams across different devices but also plays seamlessly is important. The device compatibility without compromising on the quality and experience of the best fitness streaming platforms will help retain users.
- Own Customer Service
Having customer support to answer and address any queries and issues is essential. This helps build trust amongst the users.
- Payment System
Integrating a paywall to support your monetization model is essential. If needed, third-party payment gateways should also be supported by the app.
- Video Tutorials
Apart from live sessions, one-on-one classes, having a tutorial base for beginners and a refresher course can be helpful. These tutorials can form a learning library as a part of your course.
- Social Media Integration
Whether it is to sign in to the app or share stats, class details, and more, having social media integration is easy and helps promote your app.
How to Monetize your Online Yoga Classes?
So, how do you make money of online yoga classes? The answer is to use one or more of these monetization models. You can also combine these to form a dynamic monetization model that works for your audience.
– Subscription:
Charging a periodic subscription to access the entire content or a part of a course can give you a steady income source. Subscriptions are the most preferred method of monetization in the OTT industry.
– Pay-Per-View:
For one-on-one classes, special live sessions, you can use the transactional monetization model. In this method, you can charge for a single video or session. The user can access the video anytime or rent it for a particular period or only one time if it is a live session. Check out this ppv live stream platform for the pay per view model.
– Advertisement
If your audience doesn’t prefer paying for your services, you can introduce ads as a part of the experience. However, in yoga having full attention without distractions is essential. In such cases, your ads can be part of the application and not the video or could be before or after the session.
– Events & Promotions
Using events and promotions to promote your services, discounts, and selling merchandise can be different avenues for earning an income. You can also promote events of other related services or create a fitness app.
Conclusion
Having a yoga app for your virtual yoga classes can be beneficial. It brings in better reach to a global audience and helps you earn a passive source of income. You also don’t need to own a studio to conduct such practices.
