Online advertising will account for a whopping 40% of all advertising spend in 2021. Website traffic, or your visitors to your blog or website, is the equivalent of how much money you’ll make from that blog post. In other words, it’s a key parameter in online marketing strategy.
If you’re just starting out blogging, it’s essential that you understand how to increase your website traffic. Not only is it important to earn the revenue, but also to know how to capture the attention of your audience.
Here are some ways that you can boost your website’s traffic by the end of 2021…
1. Optimize blogs for specific keywords
You can determine which post keywords are most useful for your business depending on the niche that you’ve chosen. To do this, you just need to find query tools that can generate long-tail keywords.
For example, Market Samurai is a free search engine that will provide you with accurate long-tail keywords. It also lets you know how many times your post was viewed and the total visits to your blog.
The tool will even let you know which keyword is trending or showing signs of growing interest; this would help you determine which keyword to optimize for at the moment.
2. Create posts that are clear, interesting, and appeal to your audience
Many of us tend to focus on writing our blog posts. Yet, what most bloggers forget is the fact that they should concentrate more on the value of their content. Think about your target audience. How can you help them? What knowledge do you want to share with them? You don’t have to write about topics that are complicated or abstract. Just use everyday language and reflect some real-life situations in your content.
3. Posting on social media
Using social media to get your content seen by your potential customers is another great way of increasing traffic to your blog. There are many networks that you can use to get the attention of people, for example, Facebook, Twitter, Google+ or Pinterest. Your posts should be short and straight to the point. Include some graphics or images to enhance the already existing content. You can use links to incorporate links from your social network profiles, and even include a letter in your post too!
4. Create a blog calendar
This will help you stay on track. The main purpose of the calendar is to have a timetable for all your posts. The dates that you have decided to publish should not be changed unless you have a good reason for it. Your goal should be to make sure that each post reaches various types of readers, which is why the content should be different every time with seo company Lucknow.
5. Create a list of keywords
Using keywords as content descriptions is one of the best ways to make your blog appealing to search engines and indexing. It will help you rank high on search engines and this will ultimately increase traffic. Of course, you’ll need to research thoroughly about your keyword and make sure that it’s not too hard for people to remember – especially if they’re searching for it. You don’t want to annoy your readers with too much information for seo company Lucknow.
6. Use SEO tools for your blog
If you want to have a top spot on search engines, it’s essential that you use the right SEO company Lucknow. For example, you can use Google Keyword Planner to get really accurate data about the keywords that people are using. It only requires a keyword or phrase and then you will know how many monthly searches there are as well as the competition level. The tool will show you related keywords as well as the search volume and competition levels for those words too.
7. Add a call to action
This is extremely effective for getting your readers to take action quickly. But make sure that the CTA stands out. So, providing your readers with what they want would be awesome! You can use an image for this occasion, or an appealing title to make it stand out amongst all the other posts on your blog.
8. Promote your content
Another effective way of promoting your content is to create a “tweet of the day”. This means that you will tweet the same link every day, and ask people to retweet it. This is a great way of getting people’s attention and getting more traffic to your blog.
9. Include external links in your post
Including external links in your posts is known as ‘back linking’. This will help you build up authority and show that you’re an authority in your field. In this way, you can get more traffic, and search engines will notice what a great blog you have!
10. Use social bookmarking to share content
This is a useful technique, especially if your content is good enough to be useful on other sites. But make sure that you credit them so it doesn’t look like a place where you’re simply stealing their work. The easiest way to find bookmarking sites is to do a Google search.
