Businesses have acknowledged the importance of branding because they want to build a relationship with their customers based on trust and integrity. As a result, visual components are essential in building a powerful brand, which is why marketing gurus advise utilizing your company logo everywhere! Your company’s identity is represented through your logo. It must stand out, be one-of-a-kind, and be remembered.

How Do You Make A One-Of-A-Kind Logo?

The logo design process is vital since you only get one chance to get it properly! You don’t want to jeopardize your company’s sales by making typical logo design blunders. Time is money in the corporate world. In this regard, customers can use services that can assist them in creating a bespoke logo design in as little as 5 minutes.

Here are some suggestions for making your logo stand out.

1. Make it easy on yourself

The typeface and shape choices are crucial in the logo’s design. Both must be straightforward. It’s why you can recognize brands like McDonald’s and Apple simply by looking at their logos. Using too many fonts or colors in your logo design will confuse customers and fail to convey the message you want to deliver. A short glance tells the customer that you are well-organized. A crowded logo gives the consumer an unfavorable first impression.  So, when choosing the correct font or form, don’t rush; take your time and experiment to find the one that’s right for you. Also, use a font or structure appropriate for the company and avoid using too common ones.

2. Excessive use of special effects should be avoided.

What do the new Skype logo and the London Olympics logo have in common? Both of them appear to overuse special effects. If your logo design requires many different products to look good, it’s a design flaw. Special effects aren’t necessary for a well-designed logo. What makes a logo design strong is that it is designed without any fancy products. After you’ve successfully produced the logo in black and white, add the effects. Even without the impact, a robust logo design looks excellent.

3.  Do not copy

Take a look at the first two logos to get an idea of what I’m talking about. Pepsi owns the first logo, while Korean Air owns the second. Maybe one of them copied it, or it’s simply a coincidence, but with Pepsi being a stronger brand, Korean Airs’ logo lacks uniqueness and gives off a negative vibe.

4. Make use of vector graphics.

Your brand must appear on everything! It is used for various stationery and promotional materials for this reason. If you’re going to incorporate graphics or photos in your logo, don’t. To design the logo, use a program like Adobe Illustrator because vector graphics ensure that the image remains constant when resized. When clipart is used in logos, it poses issues when they are duplicated. By employing clip art, you can give the impression that your company is low-cost!

5. Consider Outside the Box

With their logo designs, companies like FedEx and Amazon embrace this principle and, in the process, create something distinctive. While designing the logo, let your imagination run wild. Compile several ideas and focus on the ones that appeal to you the most. Don’t be scared to take a chance if you’re good at making unorthodox concepts work.

6. Maintain a simple color scheme.

A logo with too many colors appears amateurish. You could be tempted as a designer to use as much paint as possible. This is a blunder. Remember that your logo’s identity is defined by how it appears, not by its color. As a result, it’s better to concentrate on its shape before deciding on a color scheme. Later on, you can experiment with different tones, but make sure to keep to a simple color scheme. By utilizing negative space, the WWF manages to keep its logo simple. Samsung uses a blue and white color scheme for its logo.

Endnote

Designers frequently spend weeks going over all of the suggestions. So here’s our final piece of advice: don’t rush. Take the time to complete the exercises listed under each step. Your final unique logo design will reflect how much time and effort you put into it. It’s your people who build your brand, not your logo.