A Google virtual tour is one of the most effective marketing tools available nowadays. These tours are simulations of existing business locations that are developed by stitching a sequence of still images. They help the viewers to step inside your business premises from any device. Once completed, these tours are attached to your Google My Business listing.
Google virtual tours have been around for some time now. And an increasing number of business owners are starting to realize the incredible importance of these Google Virtual Tour as a significant part of their business model.
In this article, we will look at some of the most noteworthy benefits of having a Google virtual tour for your business. So let’s get started.
1. Virtual tours improve your presence on search
By attaching your tour to the Google My Business listing, you can easily showcase your business to more customers. You can enhance your presence on the web and stand apart from your competitors.
2. Increase visitor retention rate Virtual Tour
According to statistics, businesses that have a Google virtual tour are viewed up to 10 times longer than those without it. Besides, it is seen that having a virtual tour represents a business as reliable and helps to build customer trust. The customers can easily peep into a business and see how it works. They also feel naturally inclined to businesses that have such transparency in their operations.
3. Improves traffic and engagement with Google Virtual Tour
Once the customers are able to view your business premise through a Google virtual tour, they feel much more confident to make a purchase. This is also true for customers that are not local. With a virtual tour in place, customers feel a connection with the brand that goes a long way in improving traffic and engagement.
4. Serves as a cost-effective marketing tool
A Google virtual tour is an effective marketing tool. It serves as an off-site tour while you focus on your other marketing efforts. Besides, it is a one-time cost that comes with a plethora of benefits. For instance, it remains on your Google listing forever. And unless you have renovated your business storefront or redecorated the entire place, there is no need for updating your tour.
5. Offers better control of your listing
It is important to note that Google My Business is an open forum. And thus, anyone can publish images or videos about your business. But to negate the impact of poor-quality user-generated images, you can take the help of a virtual tour. By adding a virtual tour to your listing, you can push the low-quality images down. Of course high-quality premium content appears first on Google so you can neutralize the effect by highlighting the best of your business for your potential customers.
It is important to have a Google virtual tour for your business to build a reputed and transparent brand. You can get in touch with a reputed agency that has adequate experience in developing high-quality and engaging tours for different industries.
