Whether you’re into the shoe game, you may know about these sneakers. Despite their hefty price tag, collectors have been eyeing an Adidas Yeezy for a long time.
The sneakers are not for everybody, but their designs and colourway spark a curious mind. What makes sneakerheads buy them, and how come they are so expensive? Read more to find out why.
They are Sold in Limited Quantities
One known fact about the Yeezys is that Adidas releases only a limited number of these sneakers for each launch. So, for example, only over 35,500 pairs of the YEEZY Boost 350 V2 were known to be released in the colourway “Clay.”
Aside from the limited production, they also have limited distribution. So, if you intend to buy directly from Adidas, you need to join a raffle on their official website to get the shoes at retail price. Because of the competition, many resellers resort to shopping bots to get multiple stocks of the more limited models.
If you failed to secure a pair during the raffle, your only chance is to head to retail stores. However, there is a chance that you might not get a pair.
They are a Status Symbol
Many things change within the sneaker culture, including fashion norms and trends. The current trend is sporting branded sneakers.
As Millennial and Gen Z fashion become more casual, sneakers are the perfect choice of footwear. In addition, more people on social media are posting their outfits paired with an Adidas Yeezy, making them sought-after shoes.
Sneakers today have somewhat achieved prestigious status. This is because consumers are looking for comfort in their choice of clothing, which explains the high demand for sneakers that guarantee both comfort and style.
The increase in consumer demand combined with exclusivity drove Adidas Yeezys to new levels. The shoes symbolize status as they are both expensive and limited in quantity.
They are Collectible and Have a High Resale Value
In 2019, the global sneaker resale market was estimated at USD 2B. Furthermore, analysts expect that this number will triple by 2025.
Yeezys in the resale market goes for six times their original price. For example, the most popular shoe in the Yeezy line costs around AUD 340. However, because of the shoe’s hype, the resale value can reach AUD 2,000.
Another example is the Yeezy Boost 350 Turtle Dove colourway. The shoe retails for around AUD 340 at the initial release. When you check platforms like Carousell, the asking price for a pair averages AUD 1,600 or more; because of their limited quantities, many people are willing to pay big bucks to cop a pair of Yeezys. Resellers can also sell to international clients as well through platforms like eBay.
On eBay, you’ll find that the lowest asking price for the same shoe starts at AUD 2,300, higher than the resale market asking price. There are many stories about resellers earning thousands of dollars from reselling shoes. This is another aspect that makes Yeezys so popular.
Many people jump on the hype and try to capitalize on the opportunity as much as possible. But, no matter how the shoe game goes, many sneakerheads would do anything to collect that rare shoe.
With limited quantities, hype, and high resale value, there is no question that many sneakerheads want to cop a pair. So, despite relying on luck or money, Yeezys is undoubtedly a must-have for sneaker collectors and enthusiasts.
