It began as a niche business selling books. It’s now a global corporation with 86% Brits as customers 25 years after its inception. This is huge! Amazon seller account, despite its enormous power, is still a great business tool for small sellers. Independent businesses who want to make more money selling online. This blog will discuss the whys and how’s of selling on Amazon to increase your sales.
Quick Amazon Facts
The name is well-known to all. Did you know these incredible Amazon stats and facts?
- Amazon is used by nearly 9 out 10 British shoppers
- These 26% pay a monthly subscription to Amazon Prime.
- 44% of Amazon shoppers shop directly when they need something, they don’t search it first.
- Amazon customers are loyal: 70% buy at least once per month from Amazon
Is it possible to say the exact same thing about your e-commerce website? It’s unlikely! It’s unlikely! You too can benefit from Amazon’s brand loyalty and visibility by following the retailer giant’s lead and opening a shop on its servers.
What are the different seller types on Amazon?
Individual seller accounts. An individual Amazon seller account allows you to get started with Amazon without paying a monthly fee. The Amazon seller account allows you to list your products and then pay a flat fee per sale. This account is ideal if you make very few sales. Amazon recommends individual accounts if you sell 40 or fewer products per month.
Account for professional sellers. A professional seller account is essential if you are serious about selling on Amazon. You can access tools such as inventory management and analytics for a monthly fee. This will allow you to sell bulk. You can list your products in more categories and have them appear in promotions.
Fulfilled by Amazon. This is the ultimate fulfillment service. You don’t even have to list your products on Amazon. Your stock is stored in Amazon fulfillment centres, and orders are sent out by the company. If your customers have any questions or complaints, they can provide customer service. Amazon charges a fee for this privilege. It can be expensive, but it is worth it if your products are available on Prime or you need a trusted company to fulfill your orders.
Advertise on Amazon. Advertise on Amazon to make your products more visible. Or, you can become a Sponsored brand. This form of pay-per-click advertising, where you only pay when someone clicks on your product, can be cost-effective and help increase brand awareness.
How do you set up an Amazon seller account?
Register for an account. You will first need to create an Amazon.com account. There are two types of accounts: Professional and Individual. However, this choice is not final. You can always upgrade or downgrade your account at any time.
Verify your account. Amazon will require certain information to verify your account and allow you to start selling. These may include proof of identity or other documentation. It can take up to two weeks for this information to be verified. Be prepared for some waiting.
List your products. To ensure a great product listing, follow the Amazon.com guidelines.
Create a storefront for your business. An Amazon Storefront is your virtual shop for professional Amazon sellers. You will need to register your company with Amazon in order to create one. However, it can be well worth the effort as you will become more visible and trusted on the site. Professional branding and video content can make your storefront more appealing.
For more detailed information on setting up your Amazon seller account, check out the comprehensive Amazon seller central guide for beginners.
How can businesses improve their rankings on Amazon?
Although it is a retailer site, Amazon can be thought of as a search engine in the same way that Google. We have seen that over 4 out 10 customers go to Amazon to find what they are looking for. You can bet that Amazon will rank the top in product searches, so you can bet the companies that make the most sales are the ones that have the highest ranking.
Amazon, like Google, has its own algorithm which determines the order in which it displays search results. It can be difficult to get a top ranking due to fierce competition. Products may be listed for as long as 3-6 months before selling in large numbers. With a well-thought out search optimization strategy, however, you can also rise to the top. These are some tips to help you improve your rankings.
Be comprehensive. Please fill in as much information about each product as you can. Do not leave any information out. Customers will make better purchasing decisions if they have details like their size and weight. Amazon will prioritize products that have this information.
Titles matter. Titles are concise and easy-to-read. To ensure it is searchable, structure your product title using Amazon guidelines.
Bullet points are your friend! Bullet points are your friend! You can have up to five bullet point descriptions However, only the top three will be displayed on mobile devices. Make sure to list the most important points first.
Include a call-to-action. Sometimes shoppers just need a gentle reminder. Call to action is a command that tells people what they should do. It can be very effective in getting customers to click the “Buy” button.
Visualize. Show your products in the best light possible by using professional-quality images. Each product can have up to nine images.
Read More : Amazon Brand Registry Benefits
