You may encounter counterfeit issues if you sell on Amazon. The Amazon brand registry offers a set of tools that can help sellers avoid such issues, including the Transparency by Amazon program and Project Zero.
What is the Amazon Brand Registry?
Brand Registry is a program that gives verified brand owners access to more reporting tools and greater control over their brand on Amazon.
The Amazon Seller Brand Registry offers a powerful set of programs and features that allows verified brand owners to protect their intellectual property, build their brand on Amazon, and grow their business.
Benefits of Amazon Brand Registry
Amazon claims that more than 130,000 brands have a brand registration and, they reported 99 percent fewer suspected infringements on average than before the launch of Brand Registry.
Amazon Brand Registry offers a range of benefits, according to Amazon’s website. These include the ones listed below.
1. Exact brand representation
Amazon Seller Brand Registry allows you to have more control over Amazon product pages using your brand name. Customers will be more likely to find the right information about your brand on these pages.
2. Useful search and reporting tools
Amazon makes it easier to find cases of potential infringement by using custom features that are made for brands.
- Search globally: You can search content from different Amazon stores on the same screen, without ever needing to navigate away
- Image search: Find product listings on Amazon that match the product(s), or logo(s), using images
- Bulk ASIN search: Search for ASINs and product URLs to quickly search for infringing content. This tool also allows you to magnify thumbnails of images for faster identification.
- To gauge popularity, sort view average customer ratings for ASINs
3. brand protections
The Brand Registry, in addition to Amazon’s proactive protections for customers, uses the information you provide about your brand to implement predictive protections that try to remove bad listings.
Amazon can help protect your brand by ensuring that you share as much information as possible with the Brand Registry team.
- Listings of products that are not for your brand or incorrectly use trademarked terms in the titles.
- Images that include your logo but are not for your brand’s products.
- Sellers ship products from countries where your brand is not manufactured or distributed.
- When you have already published your entire product catalog on Amazon, your brand name is used to create product listings
4. Brand-building benefits
Amazon tools such as Enhanced Brand Content and Stores, Sponsored Brands, and the Brand Dashboard can help you grow and expand your business.
Your company must stand out among the millions of small-to-midsize businesses that sell on Amazon. An Amazon Storefront can help you stand out from your competitors and build trust with customers. SellerApp’s Amazon Store article will help you open your Amazon Store. Start a store if you are looking to increase your Amazon sales.
Amazon Brand Registry Prices
There are currently no Amazon Brand Registry fees. To be eligible for a Brand Registry application, however, you must have a registered trademark.
The fees for registered trademarks typically range between $225 and $400. These fees may vary depending on which type of protection you are looking for.
