If we look at the snapshot of the previous five years, you will see a shift in the way brands promote their products or services on social media. The key question for brands is not to engage huge social media audiences or grow organic followers on Instagram or Facebook but lookout for the latest social media trends that are constantly changing the social media domain.
Social media is constantly evolving; it’s high time for marketers to keep up with the latest social media news and trends. If we look at the world’s most successful brands, they have one thing in common, a significant number of social media followers. But, with the rapidly changing social media algorithms and high competition, gaining followers is no less than fighting a war. Marketers have to keep an eye on the latest trend influencing the future of social media and devise strategies to adapt to them using the latest technology.
How can Brands Adapt to the Latest Social Media Trends?
It will be an understatement to say there has been a shift in the way brands and businesses use the Internet in general. Over the years, social media has evolved into a great tool for marketing. And, brands have realized they need a future-proof strategy to move ahead and make a mark for themselves in the online world. So, what brands should do in 2021.
Multiply ROI by Adding More Channels
Every social media channel you use can improve ROI and effectiveness up to 35 %. It’s high time for brands to add user-generated content in social media campaigns to engage users like never before. Or, brands can also try using search and social ads.
You Can Turn Inspiration into Revenue
Make the online buying process fun, thinking how? Make use of Instagram or Pinterest as virtual showrooms. Indulge in social commerce to generate sales through social media channels and introduce things they didn’t know they needed or wanted.
Focus on Customer Loyalty
Through social networks, brands can create the most loyal customers. And, the best way to do so is by engaging in proactive social listening. Next, reach out to other teams within the company to fix common complaints.
Become a Good Listener
When it comes to social media marketing, the best thing brands can do is become a good listeners. In the time of crisis, people turn to social media to connect and not brands. The key to creating loyal customers is to build connections with people or create much-needed moments of levity and fun. And, these are the reasons why people turn to social media in the first place.
Passive Content Consumption is also Important
Did you know average Facebook user only shares one post in an average of 30 days? Brands must understand that reach and reaction are more realistic engagement goals than mass participation. What is more important is to provide value to people who see your content rather than focusing on re-sharing.
Replace Costly Content with UGC
Yes, user-generated content is the new norm in the marketing world. UGC is not only effective but cheap at the same time. Through UGC, brands can build trust as consumers prefer to listen to their peers rather than trust brands blindly. So, whether you are looking for tips to organically grow Instagram followers or build awareness on you preferred social media channel, start using UGC.
Now you know how to keep up with the latest trend, but wait, did we even talk about those trends? Let’s look at the key social media trends brands should watch out for in 2021.
Live Videos will Transform Social Media World
According to experts, live videos on social media will be the key focus in 2021 and beyond. And, it’s surprising to note that the popularity of live videos has surprised the demand for video content. You will find live videos on Twitter, Facebook, Tumblr, Instagram, and Facebook. In addition, recent studies reveal 82 % of the audiences prefer live videos on social media.
Make use of Ephemeral Content
Short-duration content like stories will also take center stage. Moreover, stories are not only fun and engaging but keep people on their toes. To give a sneak peek into your world, make use of social media stories. Brand stories are more personal and informal. Instagram stories are a great way of creating brand engagement.
Chatbots are Here to Stay
Using generic computerized communications to solve customers’ queries is the thing of the past. The future of the customer service department is chatbots, as they bring quicker resolutions to the table. AI-powered chatbots understand customers’ queries and concerns and offer the best solutions in seconds. Integrate chatbots to social media pages to reduce the dependence on human service personals.
Continue Investment in Influencer Marketing
2020-2021 was the year of influencer marketing, and influencers will also dominate the social media world in the coming years. The only thing that will change is how brands and influencers collaborate. Brands can collaborate with influencers through social media promotion posts and put equal efforts into promoting content created by influencers.
Local Targeting will be More Prevalent
Like Local SEO, local targeting will be more prevalent in 2021. Local brands will find a way to connect with their target customers using ego-tagging in their social media posts and stories. You can reach out to local people to build brand awareness and gain popularity. The best way to deal with the increasing online competition is to use local targeting to reach out to maximum people and increase ROI.
There are only a few social media trends that will matter in 2021. The social media landscape is vast; keep track of the new trends and technology to increase social media followers and boost brand awareness.