Digital marketing is an unstoppable force that is changing business rules around the world. There are more than 6,055 smartphone users and 4.66 billion internet users globally. Digital marketing is more important and relevant than ever.
The covid19 pandemic made it more important. As everyone started spending most of their time online, businesses began to recognize its importance. Businesses adopted a practical, actionable and consistent digital marketing strategy. SMEs can connect with millions of new users, challenging Evolution of Digital Marketing And Social Media Marketing large companies to dominate. And open their own niche in fierce competition. Today’s digital marketing is not only the cheapest way to raise awareness of your products and services. It’s also the fastest way to connect with your target audience and provide the solutions you need right now.
It is no wonder that the digital marketing market is growing rapidly by 20% each year globally. The question is not why entrepreneurs need to implement a digital marketing strategy in their business, but how quickly they need to do it. Every passing day that they’re not participating in social media or digital platforms, they’re losing customers, businesses, and brands.
Online grocery startups have been expanding their business with a growth rate of over 100%, entrepreneurs have triggered unstoppable business growth, better profits and more.
Why Is Social Media Marketing Effective For Your Digital Marketing Campaign?
Today’s world is becoming more and more social. Studies show that Internet users spend almost 30% of their online time on social media platforms. If you want to put your business in front of people and extend your reach around the world, social media marketing is a must for your business.
Most of the companies and brands generally act faster to social media marketing campaigns than other forms of digital media marketing.
However, this is not enough to achieve the set marketing goals. To get the highest value and achieve the highest ROI, companies and brands need to include other digital marketing components in their digital marketing campaigns, rather than focusing solely on social media marketing.
How Social Media Enormously Influence Digital Marketing
Search engines are the holy grail of customer acquisition and the ultimate platform for generating leads, raising awareness and persuading strangers to become your friends and customers. With 3.5 billion searches every day on Google, search engine marketing needs a great deal of emphasis on digital marketing. SEO or search engine optimization of the most important search terms should be your business’s top priority and can change everything about your business.
4.55 billion people use various social media platforms. If the customer has a smartphone which is a very high probability, they must be using a social media platform. This means an opportunity to connect, inspire, enlighten, sensitize and persuade your best brand and business. It’s important to note that unlike users searching for products and services on Google, the average Facebook and Instagram users relatively spend less time on google to buy or retrieve information about their products. Rather, they spend time socializing, learning about the latest trends, and having fun.
As a brand, your focus should not be on selling your product to your audience, but on building an emotional connection with them using brand content as a basis.
Email Marketing Is A Vibrant Platform If Used Properly
Email is decades old, but it’s the most powerful direct marketing platform. In the glitz and glamor of social media, the use and relevance of email remains undiminished, and real-world customers with real goals still use email as their primary means of communication.
Many business startups have focused on email marketing. And as a result, they have invested more in this digital marketing strategy to be more creative and user-friendly in all emails. However, it’s important to note that spam is the secret to the death of email marketing. And if you send spam to your viewers, they will never forgive you and will never forget you.
Make a list, please them with quality content, and then ask them to buy your product or service to enjoy the long-term benefits of email marketing. Communication coordinated for high loyalty
WhatsApp Makes Communication Easier
With approx. 2 billion users, WhatsApp is the number one online messenger for people. But strangely, few small businesses use this platform for transparent communication. 60-70% of orders are managed exclusively on WhatsApp, and the secret to success is highly customized, seamless communication with suppliers and customers.
Social media platforms such as WhatsApp, Facebook, and Instagram allow businesses to engage with their audience. To understand their audience, and resolve vulnerabilities in real time. For communications strategies and digital marketing efforts, WhatsApp, along with other messengers, is a great platform for inspiring conversations. And to build brand loyalty.
YouTube Is The New Hot Favorite
YouTube is another world in itself. A leading search engine, video discovery platform. And a solid digital marketing strategy that can no longer be ignored.
Set your fears aside, kill your fears, dive into video marketing and ensure unstoppable growth. YouTube alone has consumed billions of hours, and that percentage is now growing at a remarkable pace. Social media platforms like Facebook, Instagram and others are now actively promoting videos as their consumption is at an all time high.
Yes, it will take time for new SMEs to adapt and reform video marketing, but better late than never.
Start to express your business or your products with creative videos. Witness a stunning growth in new user reach and profits. After looking at the list of reasons mentioned above, both small and large businesses should definitely go for digital marketing strategies.
Many businesses are still following the old and traditional method of marketing but they should focus on the positive side of digital marketing where they are reaching out to larger and right audiences to target and promote their products and services.
Digital Marketing and Social Media Marketing
After reading the above explanation, it should be noted that social media marketing is only part of digital marketing. If you compare both side by side, it looks like this:
Digital marketing uses digital means both online and offline to reach target audiences. While social media marketing is limited to online borders. Digital media marketing campaigns can leverage a variety of channels such as mobile advertising, television, online advertising, and SMS. Social Media Marketing can focus on one or more social media channels such as Twitter, Facebook and YouTube. The success of social media marketing relies heavily on your content strategy. This means that you should always post fresh and unique content. And use your social media account to interact with your audience.
