It’s a normal thing that small retail items often go unnoticed on retail aisles. When it’s about attracting customers to your products, packaging has a huge role to play. But, with relatively smaller products, it gets tougher to get customers to pay attention in an ocean of products. Your small sized retail products need customer traction. People need to be able to see that your product exists. In this respect, custom display boxes is what you need to make your products visible, attractive and worth buying!
With the right design and creativity in countertop display boxes for retail, you can literally 10X your sales. Countertop display boxes, also called PDQ display boxes, come pre-glued and flattened. There assembly is simple and quick. As the name suggests, these boxes are designed for the purpose of “displaying”. The ideal spot for these boxes are countertops of checkpoints or shelves that are apart from the common display aisles. It’s intended to showcase your products right in front of customers paying bill on checkpoints.
Here are 4 tips to help you seamlessly design your PDQ display boxes to amplify your brand and boost sales:
1- Go for a box style that’s in line with your product requirements and branding needs
When it comes to display boxes, the more creative, the better. Look for a box style that fits your requirements. One perfect example is that of PDQ display boxes used for chocolate bars.
Commonly designed in a tray style, these boxes fantastically display chocolates and make them
accessible to customers. You can get more innovate and choose other suitable styles too. Think about how you want your products to be display beside your logo and tagline. Choose colors in line with the flavor of chocolates and catch customer’s eye this way. Size also matters. So, if you want to vertically stack products like lip balms, then go for PDQ display boxes with tilted walls or straight walls with dust flaps. For cosmetic products, the ideal choice is countertop display boxes with detachable header.
2- Looking for a touch of sophistication? Inserts will do the job!
Customers notice how your products are displayed inside these boxes. The inside layout is just as important as the overall design of your countertop displays. Customers are instantly put off when small products such as nail polishes are unorganized. It reflects the low packaging standard of your brand, and builds a negative perception in minds. Moreover, disorganized displays can never command a high price, because it lacks class. It also gets harder for them to make out what the product is.
If that’s the case, inserts and punch partitions can help. These add-ons hold small products in place and ensure a sophisticated display. Custom inserts also make it safe to transport products from the wholesaler to retailer, and also from shelf to shelf. Also, the addition of inserts is also very straight forward.
3- Effectively promote and test out products to see performance
Test how your newly launched products perform from a sales point by displaying samples or testers through PDQ display boxes. This allows customers communicate with your products and explore. This way, you can effectively gather data by virtue of PDQ displays. These boxes give you the chance to discover the potential of some new product, and what changes need to be done. Countertop display boxes are proven to work perfectly well for this purpose. Just place them at checkout counters and instantly know beahavior and reaction of customers as they interact with your products. Learn their concerns? What do they notice? How do they ignore? Their reaction? What type of customers get attracted the most? Their age? And the list goes on.
4- Versatile nature and made to befit any small retail item
Some popular examples of PDQ display boxes are for stationery, cosmetics, and processed foods. But that’s not it. You can get as creative as you want with the products to display and how you want the display boxes to display products. An electronics brand named milk light uses display box as displayer as well as holder of LED lights. The LED lights have been shaped as classic milk bottles.
Similarly, you can do the same to even hold cookies, literature, small batteries and much more. Get innovative and see the amazing benefits of using custom countertop display boxes.
