The ecommerce SEO economy has been growing for years, but the global COVID-19 pandemic has accelerated its exponential growth. People began to shop online more frequently after months of pandemic lockdowns. Consumers’ online shopping habits developed during the pandemic are expected to persist after the global health crisis has ended. Businesses must expand their online presence if they are to thrive post-COVID-19.
Including SEO best practices in your digital marketing strategy is the most efficient and cost-effective way to increase your company’s online visibility. However, the ever-changing world of technology makes keeping up with the latest SEO trends difficult for most businesses.
We’ll walk you through future SEO trends and best practices for ecommerce below to help your company plan an effective digital marketing strategy for the coming year. Follow these expected SEO best practices in 2022 to improve your SERP rankings, increase brand exposure, and generate more revenue:
Create Trustworthy and Practical Content- Ecommerce SEO
While domain authority was once the most important organic ranking factor in search engine algorithms, future SEO trends will place a greater emphasis on content quality to determine a page’s placement in the SERPs. Google, with a 92 percent search engine market share, has a strong influence on industry SEO trends and best practices. According to Google’s most recent algorithm updates, content quality is critical for ranking success.
Most latest Google updates prioritize content quality
Google’s May 2020 Core Update allows less established domains to improve their rankings even when compared to well-established brand names if they provide their audience with useful, higher-quality content. Google’s EAT principle, which stands for expertise, authority, and trustworthiness, was established with this update. EAT is a standard used by Google’s AI-powered algorithms to assess the quality of content on a web page. Future ecommerce SEO best practices will include creating useful content that adheres to Google’s EAT principle in order to improve your SERP rankings and increase brand exposure.
How to Create Content That Meets Google’s EAT Standards
To improve their SERP rankings, content marketers can no longer rely on short, low-quality content with extensive backlinking. Google’s AI algorithms are becoming more adept at detecting thin content and demoting it in organic search results. Creating detailed, authoritative, and trustworthy content that adds value to your audience is one of the most effective SEO best practices for 2022 and beyond.
Google’s Core Update for May 2020 penalizes industries that create thin content while rewarding industries that create high-value, useful information for their audience. The update lowered the organic rankings of the gaming and entertainment industries while increasing the organic rankings of the news, business, and health industries.
So, how do you create content that meets Google’s EAT requirements? You should begin your content creation journey by researching your target audience’s needs. After you’ve identified their concerns, start creating engaging content that offers useful solutions to your audience’s problems. Provide data, facts, and statistics from credible sources to demonstrate the authority and trustworthiness of your content. Producing high-quality content that adheres to Google’s EAT principle will boost your company’s organic rankings, allowing you to stand out from the crowd.
Spend money on long-form content
Short articles stuffed with keywords are no longer ranked at the top of SERPs. New Google algorithms now favor long-form content, ranking articles and blog posts with more than 3,000 words first in organic search results. Long-form articles will become more important as a ranking factor in the future, making them one of the most effective SEO best practices for increasing your company’s SERP rankings. Creating long-form content on a regular basis can be time-consuming and costly, but it will yield a very high ROI. To produce high-quality, educational articles for your audience, your company can outsource content marketing to an SEO agency or form an in-house team of professional writers. Long-form content drives more traffic to your website, increasing revenue.
Improve Your Content for Voice Search
Voice search is becoming increasingly popular due to its convenience and ease of use. According to a 2022 eMarketer report, nearly 40% of American internet users used voice assistants to conduct an online search. With improvements in speech recognition technology expected to accelerate the trend, optimizing your content for voice search is a future ecommerce SEO best practice that can help your online business reach a new audience.
When conducting a voice search, people frequently use longer, more natural-sounding phrases and complete sentences. Identify everyday, conversational language that people may use to search for products and solutions that your company provides to optimize your content for voice search.
You can use voice search phrases as secondary or tertiary keywords in your content to reach people who use voice commands to search the web. Voice search optimization drives more traffic to your website, increasing sales.
Include images and videos that have been optimized
To find specific products or solutions, consumers are increasingly turning to specialized or vertical search engines. Users can use specialized searches to look for specific types of content to help them find what they need. People are now conducting image searches to buy a product or browsing videos to find informational content rather than general-purpose searches. Because of the rise of visual commerce, optimizing images and videos is one of the best SEO practices for exposing your content in 2022.
Image optimization for search engines can drive significant traffic to your ecommerce website. Optimized images rank higher in Google Image Search and improve the organic ranking of your web page in the SERPs. Use as much detail as possible in the alt text to describe the contents of the photo file to search engines to optimize your images. In addition to the alt text, you must select a keyword-rich file name to label your image. Add images to your sitemap to help search engine crawlers find and index them.
If you don’t already have video content in your digital marketing armory, you should start investing in it right away. According to Oberlo’s research, 54% of consumers want to see more video content from businesses or brands they support. Furthermore, according to a HubSpot study, 90 percent of consumers believe video content helps them make purchasing decisions. Creating and optimizing video content for search engines is one of the best ecommerce SEO practices for 2022, assisting in increasing your company’s exposure and sales.
You’re probably wondering how to optimize video content for search engines now that you’ve discovered the benefits of investing in video marketing.
The autocomplete feature on YouTube is a great place to learn about the keywords. And phrases people use to search for video content similar to yours. Enter the topic of your video in the search field to see a list of suggested keywords to help you find the perfect phrase to describe your video. Use those keywords and phrases in the channel and description of your video to improve search visibility.
Concentrate on Mobile-Friendliness
It is estimated that by 2025, nearly 73 percent of the world’s internet users will access the web via mobile devices. Google introduced mobile-first indexing in 2022 to prepare for the future of web browsing. This means that Google’s search engine crawlers now index and rank the mobile version of the web page instead of its desktop version.
One of the most important SEO best practices to implement in 2022 for making your ecommerce website appear and rank in Google’s SERPs is optimizing your content for mobile use.
You can analyze how well your website performs on mobile devices using Google’s mobile-friendly test and Search Console. To make your ecommerce website mobile search friendly, ensure that the web pages are simple for users to use and navigate. And that Google’s search engine crawlers can easily access and render the content and resources on your mobile site. Read Google’s guide to learn everything you need to know about making your ecommerce website more mobile-friendly.
Data and analytics should be prioritized
Data science will play an increasingly important role in determining your organic rankings in Google’s search results in 2022 and beyond. If you want to rank high in organic search results. Use data science and analytics tools to monitor your website’s performance. And examine user experience to help you determine where you’re succeeding and failing.
Using an analytics tool to help grow your online business is one of the most important ecommerce SEO best practices. Analytics tools will identify flaws in your digital marketing strategy and assist you in resolving issues. To improve your company’s online presence. Data science and analytics tools will help increase your company’s online exposure by driving more traffic to your website, promoting brand awareness, and generating more revenue.
SEO Best Practices for Growth in 2022 and Beyond
The global COVID-19 pandemic has permanently altered consumer buying patterns. The pandemic drove the majority of consumers to conduct their purchases online. And this trend is expected to continue in the future. Businesses must expand their web presence to expose themselves to an ever-growing population of digital customers. As most people become used to online shopping.
Businesses must integrate the most recent and best ecommerce SEO practices into their digital marketing strategy. In order to flourish and grow in the post-COVID-19 world. The SEO best practices described above will assist ecommerce businesses in improving their organic search rankings. In order to expose their brand to more potential customers.
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