
Content writing is one of the most important tools your business can utilize. One study found that while written content costs 62% less to produce than other forms of marketing, it generates about 3 times the leads.
Yet, your content will only yield great results if the content, itself, is great. Something as simple as a typo or a run-on sentence can throw off the entire piece, leading potential customers to walk away.
The solution? Hiring a freelance proofreader can make a huge difference without making a huge dent in your budget.
Read on to learn more about the benefits of hiring a freelance proofreader for all of your business’s content.
A Freelance Proofreader Isn’t Expensive
Small businesses, in particular, can benefit from a strong blog packed with SEO-driven content. Copywriting and blogposts are what drive people to your website and turn new scrollers into forever customers. However, small businesses also have a smaller budget to play around with when investing in their content writing.
That’s why we’re not suggesting that you bring on a new member of your team full time. There are droves of freelance proofreaders that are more than happy to lay eyes on your content before it goes live. You can hire a proofreader any time you need one, whether you’ve got ongoing projects coming up or a single piece of content that needs editing.
Polished Writing Reflects Your Professionality
The ultimate goal of content writing (and all forms of copywriting) is to convey your expertise. You offer a product or a service and you know a lot about that product or service–and other relevant topics, too. Content marketing gives you an opportunity to show off your knowledge and build trust with consumers.
Your content should always hit the internet in a polished state. When it comes to running your business, you’re always a professional. That professionalism should be present in everything you do, from product development to customer service to written content.
Even Little Mistakes Are Embarrassing
You might be thinking, “My writers always read back what they’ve written. What could they be missing?”
The truth is that it’s often the writer who is least likely to notice little mistakes. Why? They wrote the content which means that they know what it should say–and it’s easy for the eye to make corrections that the mind doesn’t catch.
Having a professional freelance proofreader lowers your chances of publishing writing with grammatical errors and typos. These mistakes may seem negligible, but the truth is that even small errors generate public embarrassment. Your customers are likely to notice them and lose a little bit of faith in your professionalism.
Proofreading Provides Clarity to Big Ideas
Proofreaders don’t just catch little mistakes like typos and grammatical errors. Editing for clarity is an important part of their role, as well.
Clean communication is important and this is another thing a writer may not catch, on their own. Just like they knew what word they meant to type, they know what they were trying to say. The way your writers are explaining complex subjects may make perfect sense to them–even if they’re not clear to readers.
In fact, this is one of the best parts about working with a freelance proofreader, rather than someone from in-house. Chances are, your proofreader isn’t also an expert in your line of work. Not unlike your customers, they’re approaching your content from the perspective of a learner, not a teacher.
A freelance proofreader can correspond with your writers to hash out unclear concepts. By the time the editing process is done, you can rest assured that those big ideas are crystal clear.
Working With a Proofreader Emboldens Your Writers
When your in-house writers are worried about little errors and overall clarity, their attention is divided. They may start to play it safe when generating written content to avoid writing pieces that are unclear. Without a second set of eyes to make sure each piece is high-quality, your writers may start to lose their confidence.
Having a proofreader can embolden your writers to really go for it. They can start to dig deeper into the topics they’re writing about and provide that expertise you’re hoping to share with your customers.
Knowing that a professional proofreader is going over each piece before it goes live offers serious relief. This will allow your writers to focus on innovative writing rather than worrying about the little details.
Proofreading Generates Accountability
The truth is that writers with no accountability may worry more about word count than quality. In other words, your writers may slip into a messier writing style if no one is there to notice.
Proofreaders are likely to catch onto things like fluff, formulaic writing, and (dare we say it) plagiarism. They’ll also notice things like keyword stuffing and repetitive phrasing.
Once your writers realize that these things won’t fly anymore, they’ll start writing the great content you know they’re capable of producing!
Put Your Best Foot Forward With Proofread Content
If you’re not investing in written content marketing, now is the time to start. You can spend less to generate more leads by adding things like blog posts to your website.
However, if you’re not working with a freelance proofreader, you’re not doing everything you can to protect yourself from public embarrassment! Make sure you’re always putting your best foot forward by hiring a freelance proofreader to perfect your content.
Looking for great examples of high-quality content that answers important questions? Take a look at our website and see how we tackle subjects from health to beauty to tech!