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A Guide to Crafting Compelling SMS Campaigns

Photo by Arun Thomas:

Are you looking for a great new way to advertise your business? SMS Campaigns can be an easy and affordable way to get your message across. The method you choose needs to be efficient as well as cost-effective. If you’re just starting out, you need to raise a buzz in a hurry. One of the best things you can do is send out an SMS text blitz. It’s a great way to raise awareness of a business.

Make Sure Your SMS Campaigns Message is Well Organized

The first rule of SMS marketing is that your messages need to be well organized. There are a certain number of rules that you will need to abide by in order to ensure this. These can be quickly summarized in the following manner:

  • Try to limit each of the lines in your message to a maximum total of 50 characters
  • Use breaks in your message to avoid a boring wall of text
  • Limit your use of typographic devices, such as asterisks
  • Limit each paragraph of your message to a total of four lines

Always Come Straight to the Point

The next thing to remember is that no one likes to read a boring or confusing message. This goes double when the message is sent to them in SMS text form. Get straight to the point and don’t use too many words to do so. The faster you can get to the meat of the matter, the faster you can garner a positive response.

 

This goes along with the above point about keeping your messages neat and clean. If the text contains too much info, people will skip over it. If you don’t vary it with a few clear line breaks, it will look like a wall of text. Finally, if you use too many extraneous words, people won’t be able to grasp your point.

 

The sooner you can say what you need to say, the better. This isn’t a matter of cutting corners. You simply need to speed up your language skills, so to speak. You can do this by making a list of key points that you want people to know. Use these as a template for creating a short, detailed text that will catch the eye.

Make Sure to Use the Best Quality SEO for SMS Campaigns 

Perhaps the very best marketing tool that a new business can make use of will be high-quality SEO. These will be select phrases and keywords that you sprinkle into your content to improve your search engine rankings.

 

These keywords are what Google and other top search engines use to rank your content for listing in the search results. The more of them you use, the higher your chances of ranking at the top of the page.

 

However, there is an inherent danger that you need to avoid. Google changes its algorithm on a regular basis with no prior notice. This means that you need to be using the best quality SEO in your content. Always use evergreen content that will outlast passing trends and ephemeral fads.

Always End with a Clear Call to Action

Your SMS text message needs to end with a call to action that convinces the recipient to do something. This may be to visit your site, subscribe to your YouTube page, or take part in a new poll you have posted. Whatever it is, you need to be clear, urgent, and convincing about what you want them to do for you.

 

With that being said, you don’t want to appear too desperate. You don’t want to appear to be headed toward going out of business before you’ve even really started. Keep things concise, to the point, and witty. End every SMS text on a positive note. A good first impression will make them want to learn about you.

SMS Text Blitzes Will Raise Your Profile

You may be starting your business on a very slim budget. You may even be working out of your bedroom. If this is the case, you need to create a buzz in a hurry. You need to have people inquiring about your services even before you start. An SMS text blitz is a timely and cost-effective way to make your presence known.

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