It is of the almost importance that companies know what consumers really want and are looking for on a day-to-day basis. For that reason, they should focus on listening to them and developing quality content, and not just creating and producing a product. Here are nine types of digital marketing that are commonly use by business owners to promote their product of services online.
Have a look!
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Content Marketing
As we mentioned at the beginning, content marketing is one of the most widely used types today. The digital marketing agency know their importance. Suppose the content of a portal is not interesting enough or is redundant for its target. In that case, it will not be able to position itself on the Internet, much less obtain the ROI (Return on Investment) than it expected and the projected scope.
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Inbound Marketing
Second is Inbound Marketing. The main objective of this type of digital marketing is to get potential customers of a brand to get to know it organically, follow it, and thus gain loyalty. For that reason, digital marketing companies use inbound marketing to attract customers at the right time in the purchase funnel. They also do their best not to be intrusive and not cause any kind of rejection with excessive advertising.
A couple of examples in which an inbound marketing strategy could be implemented are the following:
- Blogs
- Videos on YouTube
- SEO strategies
- Podcasts
- Infographics
Relationship Marketing
In relationship marketing, customers are the focus. If a company does not know their needs and desires, then it will be impossible to retain them. For this reason, this type of digital marketing is used by those visionary companies, which focus on attracting customers and keeping them in the long term.
Your goal is to get loyal customers to act as spokespersons and convince more people to join your brand. To achieve this, the digital marketing agency needs to use CRM tools, or customer relationship marketing, to develop adequate management for each of the brand’s users.
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Conversational Marketing
In the fourth case, this type of digital marketing was developed in order to make the brand comply with the requirements imposed by its customers. Thus, once completed, they will be willing to stay with it.
In this case, like the previous one, the product or service offered by a brand goes into the background, leaving the customers to be the ones who matter the most.
By communicating with them and complying with the proposed parameters, the brand will achieve a privileged position in the mind of the consumer.
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Marketing Automation
In the marketing area, many actions are carried out every day, which sometimes makes it difficult to focus on strategies.
To facilitate these tasks, marketing automation or marketing automation allows you to establish tools and automate actions. However, the intention is that these automated actions do not lose their human quality.
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Email Marketing
This is one of the most used types of digital marketing campaign since it is effective, measurable, inexpensive and not very intrusive.
It consists of generating lists of users and clients to whom you can send emails periodically, with informative or promotional content. Even this marketing has been refined to be more and more personalized and directed to the needs and preferences of each user.
To generate these lists of subscribers, you can include records on the website or social networks, where the user grants authorization to receive information from the brand.
In addition, in these forms you can include some general questions about user preferences to send you content that is indeed of interest to you. In this way, you will increase the chances of generating conversions and adding new customers.
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Marketing in Social Networks
Social networks are the best platforms to make brands known. This is something that marketers know how to recognize and that is why they pour creative strategies into these channels.
In particular, taking advantage of the variety of tools that each of these platforms offers and the specificity of users who use them. Which allows generating a greater and better bond with customers and keeping the brand on everyone’s lips.
Also, taking into account that new social networks tend to emerge with new formats and tools, it is necessary to keep abreast of these marketing opportunities. That way, you will be able to define the appropriate platforms for the marketing strategies and the brand’s target audience. The most used networks currently are: Facebook, Instagram, Snapchat, LinkedIn, Twitter and Pinterest.
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Influencer Marketing
The marketing influencers are a cost-effective and efficient strategy that relies on people with high visibility on social networks. It consists of taking advantage of the power of opinion that some characters have to spread the brand among new users. The influencer is someone with a high level of trust among their users, and that is why companies turn to them to spread their products or services. In this way, influencer marketing allows:
- Give credibility to the consumption of the brand’s products or services.
- Increase traffic to the website.
- Improve, humanize and increase the prestige of the brand image.
- Capture the attention of the millennial generation.
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Video Marketing
Finally, we have the use of video marketing to market or promote brands and companies in digital channels. Video marketing is an interactive, low-investment resource that allows you to disseminate short and impactful information in a short time.
However, this type of content requires strategic planning to take care of the amount and information. Above all, because they are highly memorable items and because users often share them on their social networks.
The Final Verdict…
First, for a business to be successful in the digital world, it needs to know what it wants to achieve and how it is going to do it. For that, you need to know what is the best way to use, in this case, what types of digital marketing are the best to achieve the objectives set.
The types of marketing are similar, but not the same. The question lies in knowing how to differentiate them and identify which of them is the best for a company. For that reason, we have written the article, to provide a little more knowledge in digital marketing.
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