Digital Marketing

Using a Digital Marketing Strategy Model

In the early days of digital marketing, email was the primary method of advertising for businesses. This trend was soon followed by the development of search engines that allowed businesses to keyword-stuff and tag content. Shareable sites like Facebook made it possible for businesses to track data and improve their targeting. Sources, or the businesses that run targeted ads, are also commonly referred to as receivers. Sources often target highly specific groups. This is where data measurement comes into play.

Customer personas

One way to improve customer satisfaction and retention is to create marketing campaigns around the personas you have created. Personas are fictional representations of real customers who may not be interested in your company. Understanding them will help you craft your campaigns to meet their unique needs. By using personas, you’ll have a better understanding of what your customers want, how they live their lives, and what their pain points are.


CRM, or customer relationship management, is a digital marketing strategy model that helps companies keep track of key performance indicators. Key performance indicators are metrics used to measure a company’s performance over time. With the help of CRM, companies can map out the buying journey of customers and use this information to create new marketing campaigns. For example, they can send pop-up ads to hesitant customers to encourage them to make a purchase. By collecting data from website clicks and browsing activities, companies can develop a custom marketing model for each customer.


If you’re using a digital marketing strategy model, you’ve probably heard of conversion rate optimization, or CRO. This method helps you make better decisions about your marketing strategy by using high-quality data. This course will explore the ins and outs of CRO and arm you with a comprehensive understanding of the subject.

Data measurement

When implementing a data measurement model, it’s essential that it include key stakeholders across different levels of the business. It should also include numerical targets that work toward important business goals. Furthermore, it should be accompanied by a clear, easy-to-understand terminology. A good model will be able to communicate its findings in a way that management will understand. If you’re using data to improve your marketing efforts, it’s important to make sure that it includes key components of your measurement strategy.


An analytics as part of your digital marketing strategy model will help you better understand the whole picture of your marketing efforts. This data can show you how successful certain marketing tactics are, which ones are not, and which expenses and investments need trimming or boosting. If you are new to digital marketing, Google offers free and paid courses to get you up to speed, and you can even take a Google Analytics certification course. In this article, we’ll discuss the benefits of analytics and how you can use it to improve your marketing efforts.

Owned media

Owned media is content created by a brand. It serves as a direct form of content about a company’s product or service and is used for engagement, lead education, and/or informative purposes from a brand’s institutional perspective. Owned media includes a company’s website, social media pages, and YouTube channels. Brand-owned content is valuable because it can help a brand gain a unique voice within a particular market.

Downloadable content

It makes sense for a business to incorporate content into their overall marketing strategy, but the way they approach it depends on what the company’s goals are. While the obvious goal is to grow revenue, companies often have other goals, such as expanding into new markets, releasing new products, or reaching new audiences. Content can help companies achieve these goals.

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