App Development

Ten Reasons Your Business Needs a Mobile App

To be a successful business, you need a growing customer base. Your business will be competing with countless other businesses every day. Your business must be well-equipped to provide customer service.

We all know the importance of mobile phones. The majority of our time is spent switching between apps. We tend to spend more time on apps that are more relatable and engaging.

This logic can be used to increase brand awareness and promote your products and services through mobile apps. We will also learn how top-notch app developers in India can help you grow your business.

Increase Brand Recognition

Customers should be able to recognize a brand by simply hearing its name, followed by the associated product or services. 

A mobile app can help you increase your customers. To find the right app for you, a customer might search keywords like makeup or ‘cosmetics’ on the App Store and Google Play Store. These digital distribution platforms’ search engines would match keywords to your business to automatically direct the customer to your app.

Your business’s app will be available on every mobile device within a few days. This allows customers to recognize the brand’s logo and improve brand recognition.

Boost your Sales

It is a fact you should know that sales growth is directly related to your business’s growth. Your main goal should be to increase your sales.

Today’s consumers prefer to have access to services and resources from their own homes. It doesn’t matter if you are looking for goods or movie tickets. You can access these services in just a few clicks.

Loyalty programs are included

If this motto is a key part of your business development strategies, then you are on the right track.

To build customer loyalty and brand loyalty, it is important to retain customers and give them reasons to return to your company.

Minimised Expenses

The mobile apps can help you cut down on the marketing costs that your business might normally have to pay.

This would eliminate the need to allocate extra funds to your business for printing billboards, flyers and brochures that will be distributed to customers. Your business will need to pay additional expenses for the distribution of these materials.

The best mobile app development company in India include pushing notifications and chatbots in their branded apps in order to spread the word about promotional news.

Get user analytics

You can create a mobile app that is personalized for your company brand to help you gain insight into your customers’ interests. Apps allow you to track the search results of your customers. This allows you to gain information such as: What are their favourite products? Which product category interests them most? What is their time frame to purchase ?…? So on.

Your customers will receive guidance on what product to purchase and information about other products that might be of interest to them. This will increase awareness among customers about other products and services your business can offer.

Analytics from your users can help you analyze your business’s growth and identify your strengths and weaknesses. You can also get a detailed report that identifies areas where your business needs improvement and make investments to improve it.

Secured Payment Channels

All of us are aware that online fraudsters have been targeting customers. This raises suspicion and fear among the public about purchasing products or services online.

A mobile app for your brand creates a secure and trusted platform that allows customers to make payments online without any fear.

The professionalism that your business wants to keep is evident in your efforts to develop and preserve your brand image through a mobile application. This app increases customers’ trust in your business over any doubts they may have when using services or products from undeveloped businesses.

It is important that your company seeks out the assistance of top mobile app developers to increase the credibility of your payment channel.

Surpass the Competition

Not all businesses and brands can create a mobile app that promotes their sales.

There are many reasons that could hinder them, such as monetary disadvantage, lack of knowledge about business mobile apps, and other similar issues. This is where you can create a competitive advantage over other businesses.

Your business can grow exponentially by adopting mobile apps.

Your competitor’s inability to see the advantages of a mobile business app for their business would result in a significant gap between your profit margins. You will be able to make a lot of sales and profits by using mobile apps to support and promote your business.

Customised App Feature

If your brand is a clothing company, an AI feature will allow you to scan your customers’ bodies to give you an idea of how the dress would fit.

It is difficult, if not impossible to include such features in websites or social media-based businesses. It is not possible due to limitations or the incapacity of current technologies.

Automating to Profits

Your business app can be used to automate many processes that support your product delivery or service delivery to customers. It can help with functions such:

  • Inventory tracking
  • Providing smooth customer service
  • Marketing improvements

Businesses without a mobile application are more likely to lose customers because they won’t be able to respond to customer queries and needs on time.

A potential customer may want to find out if you offer expedited shipping and what the cost would be. Your business doesn’t have a mobile app that can search for these details, so the customer sends you a private message. 

This takes the stress out of manually checking your stock to keep you informed about stock changes. This allows you to understand which products or services are in short supply and how to make arrangements for their continued availability.

Advantage over Websites

If a customer wants to contact your business through your website, they will need to first open a search engine and then search for the URL leading to your business. Your customer will need to spend more time and effort in order to benefit from your services.

A customer can access your business from their mobile device by simply clicking a few buttons. Customers can also browse your business through mobile apps during busy times, such as when they travel to work by public transport when advertisements interrupt their movie time, etc.


We can see that a branded app will open up more opportunities to grow your business’ potential based on the benefits discussed in this article. The mobile app development company believes that one investment in creating a business application will guarantee multiple benefits.

It is now up to you whether or not you want to take this journey toward technological advancements.

Read More: How Mobile Apps Can Attract New Customers


Artoon Solutions Pvt. Ltd. are hard-core IT professionals who provide a myriad of services that range from enterprise applications to web portals, e-learning to e-commerce, social networking to digital marketing and consulting services to enterprises and SMEs. We are specialized in delivering the best-in-class mobile app development, game development and web development services.

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