In the last month, there has been a lot of talk about it in light of recent Google updates. They have brought about many changes in the search engine and in the SERP. There are many sites that have suffered a collapse in SEO positioning, losing their position in the search in favor of others that according to the new Google update are ‘better’.
Google positioning algorithm SERP
If you have noticed damage to your positioning in the SERP and are wondering why to think. You should know that it all depends on the big G and its rules contained in this famous ‘algorithm’. In this article, we will explain to those who are new to SEO what it is, how Google works, and how to behave to safeguard and improve their positioning.
What is the Google algorithm and what is it for
The Google algorithm can be seen as a series of coded rules that allow the search engine to achieve a specific goal. It is a mechanism that processes information, performs analysis, and returns a result translated into positioning. It determines the positioning of the sites among the search results. (the SERPs, for insiders). In such a way that at the top there are those who, again according to Google criteria, are considered best for the user and respond in the most precise and fast to the research carried out by users.
The goal of a search engine is to facilitate research. Simplifying the work as much as possible for users who type in keywords. For this reason, it continuously develops new rules. This lead allows you to return the best result in the shortest possible time. Since the needs of users often change, the algorithm undergoes continuous updates aimed at improving the mechanism. Positioning on Google What the algorithm is and how it works
How Google ranking works
The factors that influence the positioning of a site in searches can be infinite. In fact, there are many different variables that are constantly updated. For this reason, the task of those involved in the SEO positioning of websites is to continuously monitor and analyze changes to understand what actions to take in order to find the right formula to ‘scale’ the SERP.
Google makes hundreds of updates a year. Some of which are simple adjustments, others are tests, while the most important ones are officially announced and generally revolutionize or otherwise bring significant changes in the SERP. These interventions involve the penalization of those sites that do not fully satisfy the needs of users.
The updates are used by the engine to better read and classify web pages. It is precise as a result of these evaluations by the system that the positioning takes place. Google assigns scores to each, positioning them in the results according to their relevance to the keyword that activates them. To obtain a good ranking it is necessary to study the behavior of the system. To understand what privileges at that moment, as well as, of course, pay attention to the needs of users who browse your site. We saw also changes for the Greek search Ιατρικό Marketing.
Top 10 factors affecting ranking in the SERP
There are general lines to follow, which beyond the various updates define the long-term preferences of Google-developed over the years. It is important to always keep in mind that the system does its utmost to facilitate searches. It is essential to operate following this logic to gain access to Google’s ‘graces’.
Keyword: these are the words that activate the search and must be chosen carefully if you want to position yourself with them in a coherent way. It is useless to repeat them over and over in the text in an unnatural way, the engine notices it;
Site speed: the site must be fast and the pages must open immediately.
This is achieved by optimizing images and structure so that the site is light to load; Navigation: it must be user friendly, intuitive, guaranteeing the user an excellent experience on the site;
Link building: incoming links count a lot, but they must be consistent and authentic, they affect the reputation and authority of the site;
Advertising: there must be few banners on the pages and they must not be invasive or disturb navigation; Site structure: it must be clear, orderly, and understandable by the system, the easier it is for Google to interpret it; Contents: consistent and useful, they must give an immediate response to the user carrying out a search.
They also need to be clear to Google so that it classifies the pages correctly;
Secure protocol: it is important that the site has the HTTPS and not the HTTP protocol to communicate to users and to the engine that the site is secure; Mobile: it is very important that the site is optimized for smartphone viewing; Images: they must be optimized, light, complete with all the attributes necessary for their recognition.
These are just some of the ranking factors, but there are many others to deepen, analyze and optimize if you want to position yourself well in the search results.
The innovations introduced with the big update
We come to the much-discussed update, which partially revolutionized the Google SERP during the summer holidays. Although it has been called Medical Update by experts. The new update is not focused on a particular sector: it has in fact affected various types of sites indiscriminately, although the most evident collapses in positioning were found mainly in the medical sector, at least in the first moment.
What has changed with the new Google update
Officially, nothing. According to Google, there are no changes to be made to improve the situation of your site. If it collapsed with the “Medical Update”. tweet Google new algorithm update But be careful, because all is not lost. The answer can in fact be found, as always, in the guidelines given by Google itself and available at this address (in English).
These nearly 200 pages explain the extreme importance. Not only of the contents and how they must be optimized, but it is also clearly highlighted that a site, to be relevant. It must also prove to be an authoritative source. Therefore, priority is given to those pages that provide information that is not only accurate to the user but also one that can be trusted. The earthquake in the SERPs isn’t over yet, though. So all that remains is to wait and see how the situation will evolve in the coming months … But without stopping to optimize your site!
