Why do seo specialist belfast in recruitment? What does SEO (Search Engine Optimization) have to do with recruitment? The answer is simple. Recruitment is both marketing and sales work. And digital marketing is the solution to move forward.

Why is SEO for recruitment important?

Where do you think candidates look for jobs? If you think they’re looking for jobs on job boards or career pages on websites, you’re partially right. Candidates may land on your company’s career page or job site, but for most candidates, their search begins on Google.

Each month, about 30% of searches on Google are related to employment. It is enormous. Just look at some October 2019 job search figures for France.

Keyword Research / Monthly Research

• Accounting job: 1k – 10k
• Auxiliary childcare job: 1k – 100k
• Job offer: 10k – 100k
• Catering job 1k – 10k
• Secretary job 1k – 10k

The figures above apply to France for one month only. You can do this analysis yourself using Google’s Keyword Planner.

Companies need to realize that candidates are no longer looking for jobs like they used to. They search for jobs on the Internet by typing “Jobs near me” or using similar queries.

Google created “Google for Jobs”. It facilitates the job search for candidates. Google aggregates all job postings from different job boards, and company career pages and displays the most relevant job postings for applicants. Looking at these search numbers and the type of queries candidates are using to search for jobs, you might understand why Google has entered the recruiting business.

To read: What can Google for Jobs do for recruitment?

How SEO Helps Recruitment

1. Search for candidates for free

seo companies belfast helps you get traffic. When you google something, you get 10 links on every search engine results page (SERP). These links are natural results. And then there are the links with the prefix “Ad”, these are paid results; bulk advertisements.

Most people like you and me don’t make it to the second page of Google search results. 95% of visitors do not visit the second page of Google search results. This means that getting a link from your website to appear on the first page of Google search results is extremely important to get traffic to your business web pages. Even better if it’s in the top three results. The same goes for Google for Jobs Search. Being among the top job search results will get you more traffic to your career page. More traffic means more candidates applying for jobs at your company. All this for free.

2. Find talent for niche skills

We all experience challenges when hiring staff with specific skills. The resources available for niche skills are always limited. This means that you cannot miss the opportunity to get in touch with potential candidates.

It is easier to position yourself in the search for specialized jobs on Google than in jobs with common skills because the competition is less fierce. Few companies focus on SEO for recruitment and therefore you might have an edge over your competition. SEO for recruitment is a good strategy when recruiting for hard-to-fill positions.Read More linkedin marketing agency

3. Build a brand image

When your business website’s web pages appear on the first page of Google search results, it builds trust and credibility for your brand. It is natural for users to believe more in your brand if it appears on the first page of a Google search. It contributes positively to the candidate’s experience. Moreover, it improves the brand value of your business. Data has proven that natural search results get more clicks (CTR – Click through ratio) than paid search results (CPC).

Imagine that your company manufactures cell phone covers. When Google users search for cell phone cases and your company’s cell phone cases appear on the first page, it naturally gives a great first impression. This is a huge advantage for your business. Likewise, if a job seeker finds pages from your company’s website on the first page. Therefore, SEO for recruitment is not limited to career pages but should be for the entire website. This will end up making recruiting much easier in the long run.

What are the challenges in setting up SEO for SEO recruitment

Here are some basic challenges or limitations you will encounter when setting up the SEO strategy for recruitment.

1. Traditional recruiting technology and software

Most websites built today are SEO friendly. There are modern tools that are available to help you achieve SEO for most of your web pages. However, the same may not apply to your website’s careers page. Career pages are typically generated, linked, or designed using the Applicant Tracking System (ATS). Here are some of the important things that contribute to SEO

• Is the jobs page optimized for Google For Jobs Search?
• Is the career page or job page suitable for tablets, mobiles and optimized?
• Is the page loading speed fast enough?
• Is it possible to crawl job posting pages for search engines?

Traditional recruiting software or applicant tracking systems may not be optimized to generate recruiting content that is SEO friendly. You should contact your ATS provider to find out if they are following all the guidelines for SEO.

2. Mindset

SEO is not easy. It’s a lot of work. It needs patience. You need to work consistently to produce quality content that helps improve your domain authority. If you do it for a few months consistently, it starts to show long-term results. And the results are great once you start appearing at the top of Google search results.

However, due to a lot of work in the initial phase, people tend to completely ignore SEO and miss a great opportunity to attract talent. Rather, they believe it is not feasible. They don’t see the big picture.

We cannot ignore the fact that most job seekers are looking for a job on the internet using Google search. Google for jobs has changed and will continue to change the job search experience for candidates. Indeed also competes in a similar field.

Facebook has also embarked on recruitment. It is therefore crucial for companies to realize that the methods of sourcing candidates are changing. Google has no competition in the field of search engines. With Google for Jobs, they make sure candidates use the very Google search to find a job. The first step towards this goal is to take SEO for recruitment seriously.

What is the relationship between SEO (search engine optimization) and recruitment?

How can a good ranking on Google (which concentrates 85% of searches in France) have a positive impact on your ability to attract talent?

The answer is simple: More than 3/4 of the recruitment process, whether it is an informative process for a passive candidate or a precise search for an active candidate, does not pass a request on the search engines. indexing.

Working on your natural referencing increases your visibility and therefore attracts more candidates.

Since there are thousands of job advertisements on the Internet, candidates naturally go to the ones presented to them first.

We then understand why seo specialist belfast is not just an option and why it is essential to increase the visibility of your ads and your content.

How to choose among all these books? The best places attract your attention.

Why is SEO for recruitment so important?

SEO consists of promoting natural referencing. What does that mean?

The goal of SEO is to make Google understand that your website is the most relevant to answering a given question. If you want to know how SEO works, check out our file for 20 great SEO tips.

But where do you think applicants look for jobs or information related to a trade or career?

If you think they go directly to job boards or company career pages, you’re only partially right.

Candidates may land on your company’s career site or job postings, but for most candidates, their search begins with a simple Google search.

It is essential to understand that candidates are no longer looking for jobs as they did 20 years ago.

From now on, searches are done on the Internet by entering specific keywords.

In addition, Google has come up with ” Google Job ” which aggregates all the offers from various job sites, and company career pages and then shows the most relevant jobs to the candidates.

You then understand that the recruitment process has been almost completely digitized and that it obeys new rules.

How Does SEO Boost Your Recruitment?

1 – You get more qualified traffic

SEO helps you get traffic. When you search for something on Google, you get multiple links on every search engine results page (SERP). These links are natural search results (free indexing).

And then there are links with the prefix “Ad” or “announce”, these are paid results, essentially advertisements that companies pay to Google to appear on the first page (paid indexing).

Most people like you and me don’t get to the second page of Google search results. According to a study by Chitika Insight, almost 92% of traffic is concentrated on the first page only, and even mostly on the first two to three links.

 

Thanks to SEO, your recruitment efforts are better rewarded

This means that it is extremely important that to drive traffic to your company’s web pages, a link from your career site must appear on the first page of Google search results, even better if it is in the first three results.

Being among the top job search results will drive more traffic to your career site and the content it contains.

More traffic means more candidates applying for jobs at your company, with completely free indexing.

Note: we generally hear that seo specialist belfast is “free”. This is false: the optimization of a site and the production of content mobilizes skills cost money. Only the referencing of your content is free because it is the basic service offered by the engines.

2 – You are found by talents with niche skills

As a recruiter or business owner, you’re probably struggling to attract talent with niche skills.

Talent pools for these rare and in-demand skills in the job market are still limited.

This means that you cannot miss the opportunity to contact potential candidates.

Fortunately, being well referenced on Google for these rare trades is easier, because there are fewer advertisements than for the most common trades.

This is because few companies focus on seo specialist belfast for recruitment and therefore you might have an edge over your competition.

By working on your seo specialist belfast strategy to improve your seo specialist belfast for your ads for these positions, you will then have more visibility with the candidates you are looking to attract.

3 – You develop the value of your employer’s brand

When your company’s website web pages appear on the first page of Google search results, it builds trust and credibility for your employer brand.

It is natural for users to believe more in your brand if it appears on the first page of a Google search.

This contributes positively to the candidate experience.

Let’s take a concrete example: if a person types the query ” driver’s salary ” on Google, he will obtain the following result: