Your brand identity is the secret sauce that distinguishes you from every other Tom, Dick, and Harry, Inc. on the street, just as your personal identity distinguishes you. What about your logo design? It’s what makes your business unique.
But what is brand identity, exactly? What connection does it have to design? And how can you create a powerful brand identity that propels your company forward?
What Is Brand Identity?
Let’s get started with a definition. What is the definition of brand identity?
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
Let’s dig a little deeper.
Let’s say you are a middle school student. As an awkward pre-adolescent, you want to be perceived as cool and get invited to sit at the best table in the cafeteria. But you can’t just force other people to have that image of you. In order to develop this brand, you need to do some work.
So you watch the correct YouTube channels to be up to date on the current meme. Perhaps you could begin practising your free throw. And building an impression of your science teacher, Mr. Archibald. These activities are the steps you’re taking to create the image you want; they’re your branding.
Brand identity is defined by tangible features such as shoes, haircuts, and team participation.
Your brand identity is what makes your customers recognize you right away. Your audience will identify your brand identity with your product or service, and that identity is what creates a bond between you and your consumers, promotes customer loyalty, and shapes how they perceive your brand.
How do you create a distinct brand identity?
Know who you are. You must first understand who you are as a brand before deciding what concrete pieces will make up your brand identity.
A few crucial factors make up who you are as a brand: Your brand’s mission, beliefs, personality, positioning, and voice are all important factors to consider.
These elements form your brand, and it’s critical that you understand them all before you begin developing your brand identity.
Don’t stress if you’re having problems figuring out who you are. A basic brainstorm can often be all you need to acquire clarity on who you are as a brand.
Consider the following:
What motivated us to create this company?
Principles and beliefs that we hold dear as a company
Better than the competition
Why are we unique?
What three words would you use to characterise our company brand?
What three words would we like our clients to use to characterise us?
It’s time to construct the identity that will bring your brand to life and show who you are to the people who matter most: your customers, once you’ve decided who you are as a brand.
The basis of your brand’s identity is design.
Your design will create the brand identity of your company, just like your Adidas created the brand identity of your middle-school-star-athlete image.
The tangible aspects that will affect how your brand is regarded are your corporate design assets. Your logo, packaging, online design, social media visuals, business cards, and the uniforms your personnel wear are all examples.
To put it another way, nailing your design equals nailing your brand identity, which equals developing a successful business that accurately represents who you are as a brand.
So, how can you nail your design and create a brand identity that will propel your company forward?
Developing a Brand Identity
Before you begin generating your design assets, you must first establish the foundation of your design structure: the elements that make up your brand identity.
Typography, Color Palette, and Form/Shape are the basic elements to consider before creating your design assets.
Creating a Brand Identity
It’s time to work with a designer to bring your brand identity to life and convert who you are as a business into actual design assets you can use in your marketing once you’ve figured out the building blocks of your design.
Any number of aspects can be used to express your brand identity. Depending on the type of your firm, one asset may be more important than another.
For example, a restaurant’s menu and physical area should be carefully considered. A digital marketing agency, on the other hand, should put greater emphasis on its website and social media pages.
Logo, website, product packaging, business card, and email design are all examples of brand identification.
Make A Style Guide for Your Brand.
You’ll want to ensure sure your design assets are used correctly once you have them, which is why you should produce a brand style guide.
Brand Identity in a Nutshell…
Your brand identity is what distinguishes you from the sea of competitors and demonstrates to your customers who you are and what they can expect from dealing with you. It’s also critical to nail your brand identity and produce designs that effectively convey who you are to your customers if you want your business to be seen positively. It’s time to start designing now that you know how to nail that identity.
Visit Desworks, one of the best branding companies in Bangalore to know more about the brand design and packaging design and how do they work.
