1. Work with a nearby company(promotion strategy)
You’re not the only small business out there trying to come up with creative holiday marketing concepts. All of the businesses in your town have a tremendous marketing opportunity over the holidays.(promotion strategy)
So why not collaborate?
Working with other companies to launch a marketing campaign that benefits both parties is known as partnership marketing (also known as co-branded marketing).
Small firms, in particular, can benefit greatly from partnership marketing.
Small firms frequently struggle with a lack of marketing support. But when you combine your efforts, you also pool your financial, human, and other resources.
If partnership marketing is something you’re thinking about, choose a nearby company whose products and clientele complement your own. Finding a partner with comparable brand values is ideal.
Partnership marketing examples include:
- Coordinating a webinar
- Organizing a social media competition with a different brand
- Distribution alliances that involve product placement or sponsorship
2. Share Seasonal Holiday Advice(promotion strategy)
Providing free value in the form of material that can drive visitors to your website or sales funnel is known as content marketing.
One of the most cost-effective holiday marketing strategies is content marketing, similar to social media. A member of your team who can produce written or visual material can make content marketing practically free.
Finding out exactly what kind of material your target market likes and needs is one of the problems of content marketing. Consumers and their wants, however, are much more predictable over the holiday season.
Any of the following will require assistance from people:
- Choosing appropriate presents
- Preparing for a vacation
- During the pandemic, juggling family time
- Searching for holiday recipes
- Gift-wrapping
- Holiday marketing decor
Determine the questions you can answer, and then develop excellent content around them. You may learn about holiday-related topics that people are looking for answers to by using tools like AnswerThePublic.com.
Always make a commitment to creating excellent material, no matter what the subject. It is preferable to have no content than useless stuff. Consider whether your brand is relevant to the queries being asked as well as whether it might benefit your brand to develop content around holiday-related topics.
3. Encourage the use of gift cards(promotion strategy)
Customers may experience significant difficulty in selecting the ideal holiday present for everyone in their lives. Gift cards and certificates are useful in this situation.
Even though the majority of businesses provide gift certificates all year long, use your holiday promotions to draw customers’ attention to them during the festive season.
A great strategy to increase awareness of gift certificates and gift cards is to publish them with a holiday-themed design. Make sure you remind your consumers that gift vouchers are an option because it’s simple for them to forget during the Christmas rush.
Designing your cards with inclusion in mind is a good idea. Not everyone expressly observes Christmas.
Offer Hanukkah, Kwanzaa, and holiday-neutral gift card options. Both the Happy Holidays and Seasons Greetings designs are appropriate and neutral options.
Gift cards can also be used in conjunction with the other holiday marketing strategies on this list.
For instance, publish a blog article explaining how your gift certificates would be the ideal present for a buddy or give a gift card as the grand prize in a social media contest.
4. Utilize Pinterest.(promotion strategy)
Although it’s more appropriately referred to as a visual search engine, Pinterest is frequently called a social media site.
Unlike other social networking or search platforms, Pinterest users are more likely to make purchases. In other words, Pinterest is used by users to get ideas for future purchases.
With shoppable advertisements, Pinterest started to realize its full potential in 2019. The platform saw a considerable rise in ad-generated revenue after introducing dynamic retargeting.
Additionally, Pinterest ads are often considerably more cost-effective than those on Facebook and Google.
Are you curious about the best part?
Content related to the holidays performs remarkably well on Pinterest. This is due to the fact that individuals use Pinterest to commemorate important events like life milestones and seasonal activities (including holidays.)
Therefore, how should Pinterest be used in your Christmas marketing plan?
The secret to a successful Pinterest marketing plan is to keep in mind that planners also use Pinterest.
Users of Pinterest frequently save articles 30–45 days before revisiting them and making a purchase. Therefore, for the best outcomes, be sure to plan your Pinterest promotions far in advance.
5. Distribute Holiday Cards
Holiday cards are an excellent way to share your best products, distribute promotional codes, and stay on your customers’ minds.
Although email remains one of the most popular marketing channels, direct marketing should not be overlooked. Direct mail has some significant advantages over email when it comes to capturing your customer’s attention.
Examine the open rates. Direct mail has an average open rate of 90%, compared to 20-30% for most emails.
In addition, 60% of people who receive a company’s catalog will visit the company’s website.
This does not mean you should abandon email. According to research, combining email and digital marketing with direct mail results in increased website visits.
Emails, in addition to direct mail, are used in the most effective holiday marketing strategies.
Send any catalogs or promotion codes as soon as possible so that your customers have enough time to shop.
However, if you’re sending a card with no promotions attached, you can send it closer to the holiday.
In any case, if there is ever a time to use direct mail in your marketing, it is during the holiday season.
6. Provide Holiday Gifts
Sending gifts is an excellent holiday marketing strategy for businesses in the service industry or those with long-term contracts.
Giving a gift shows your customers that you value their business.
Because gift-giving is pricier than the other options on this list, it is best suited for small businesses with a higher average customer value. Even so, gifts may be limited to top-tier clients.
If you’re going to spend money on holiday gifts, make sure they’re well-received. Send genuine and generous gifts, not marketing gimmicks.
Consider your gifts to be a relationship-building tool rather than a marketing tool. Don’t make your gift self-serving by imprinting it with your logo. Instead, look for thoughtful gifts and opportunities to personalize whenever possible.
7. Conduct Holiday Promotions
If giving individual gifts isn’t right for your company, consider offering holiday promotions to boost overall sales.
- Promotions for the Holidays:
- Purchase includes a free holiday gift.
- Personalized customer gifts
- Products in trial sizes
- Incentives to buy more
- Calendar of promotional holidays
- Sales during the holiday season
Holiday promotions and offers are among the best holiday marketing ideas for e-commerce or any business selling physical goods. You can even incorporate the idea of gift-giving by running promotions that include a free gift with purchase.
A gift with purchase, unlike gifts intended for high-value clients, does not need to be personalized. You can even personalize the gift or provide trial sizes of your products.
Aside from free gifts, you can offer special holiday pricing or incentives to buy more (buy two, get one free).
The goal of promotions is to increase the average cart value of your customers. However, with a promotional schedule, you can use promotions to drive more traffic to your website during the holidays.
Creating holiday countdowns or offering different promotions for each day of the week, for example, generates interest and encourages repeat visits. Increase sales by keeping people coming back to your website.
There are numerous themes and design options for your promotional holiday marketing ideas.
Don’t be afraid to experiment with it. The holiday season was designed for enjoyment and celebration!
8. Holiday Email Marketing Suggestions
Any holiday marketing strategy should include email. Most of the other ideas on this list can be used in conjunction with your holiday email marketing ideas.
Emails, for example, can be used to share promotions or to drive traffic to a webinar.
However, keep in mind that most brands (both large and small) will heavily rely on email marketing to boost sales during the holidays. So you want to create emails that will stand out in the inbox of a customer.
Two things should be highlighted: the subject line and mobile-responsive design.
The open rate of your email is determined by the subject line. Make sure you’re using powerful words and generating interest.
Second, on Black Friday and Cyber Monday, more than 60% of emails were opened on a mobile device. As a result, before sending out your campaigns, choose mobile-responsive email templates and test them on a mobile device.
Because it is so inexpensive, email marketing has many applications in a small business marketing strategy. Even if you’re new to email marketing, there’s no better time to get started than during the holidays.
Final Reflections:
Cheap Holiday Marketing Ideas for Small Businesses
To handle tighter resources, holiday marketing for small businesses in 2020 will need to be a little more inventive. However, there are several efficient, cost-efficient methods that can help you raise brand recognition, improve website traffic, and boost overall sales.
Find ways to help your customers, whether it be by offering the ideal gifts, running discounts, or sharing valuable holiday advice.
Additionally, it’s critical to get your website ready for the spike in holiday visitors. Given that it will be more challenging for individuals to shop in-store in 2020, this will be even more crucial.
Make sure your website’s user experience is flawless and that you are using quick, dependable hosting services that won’t fail during periods of increased demand.
Discover the web hosting options offered by iPage today, including support for online sales and expandable bandwidth.
Source: promotion strategy , promotional strategies
