You can effectively assess, innovate, and execute campaigns using the correct process. This piece will go through five steps for creating a marketing management process that will lead your team to campaign success.
The marketing management process isn’t a one-and-done procedure that you write once and then forget about. It’s a dynamic, long-term component of your marketing strategy.
The following are some of the objectives of a strategic marketing management process:
- Increasing team efficiency
- Promoting effective teamwork
- Keeping track of the approach and its outcomes
- Setting quantifiable objectives
- Results monitoring
- Improving future campaigns by optimizing and iterating
If you’re a marketing manager, you’re already familiar with marketing fundamentals. We’ll focus on how to build, execute, and measure a plan that converts customers quickly rather than how to create buyer personas or manage an SEO campaign.
The five phases to building a structured and efficient marketing management process are outlined below.
Step one: investigate:
The backbone of a data-driven marketing management process is analysis. You’ll need to research your target market and competitors and assess the performance of previous efforts. Many businesses conduct a typical SWOT analysis at this point.
Marketing analytics is the single most expensive investment area for most businesses, accounting for 16 percent of overall marketing spending.
Marketing teams must have a thorough awareness of their target market, including their wants and pain spots and how to present a product or service as a solution. Your current client data can also provide insight into the desires and behaviors of your target market.
It would be best to look at the KPIs from previous campaigns to see how effective they were.
Using a centralized digital workspace platform like Monday.com makes this process much more manageable. You can quickly track existing programs, identify trends, and evaluate marketing campaign performance using Monday.com. Our competition analysis template will assist you in completing the crucial stage of collecting and analyzing data on your most significant competitors.
Step 2: Establish explicit objectives
According to Hubspot, the major goal of 49 percent of businesses is to acquire new clients.
Marketing teams can evaluate their success in a variety of ways. Some examples are:
- Amount of qualifying leads in a given time frame
- Target consumer engagement level (based on NPS score)
- Rate of conversion (of a specific campaign, for a specific conversion goal)
- Levels of brand awareness (tracked by brand searches, perhaps)
The SMART approach is frequently used to determine the success of marketing goal-setting.
Your objectives should be as follows when using this system:
- Specific: Concentrate on one measure or performance indicator.
- Measurable: Ensure that you can track and measure your development.
- Actionable: Determine the steps you must take.
- Realistic: Ensure that the aim is attainable.
- Time-bound: Establish a specific time frame.
To help you achieve these objectives, a central digital workspace, such as a marketing strategy template, can assist you in setting and tracking your dreams.
Step 3: Use tools to keep track of the campaign’s progress:
Marketing managers frequently manage many campaigns across different platforms at the same time.
Managers use templates to direct their team members down a single, consistent path, ensuring that everything runs smoothly and without misunderstanding.
When beginning a new campaign, templates are useful tools. You won’t have to start from scratch if you update existing templates to launch new campaigns faster.
Choose a marketing campaign template that will assist you in visualizing goals and making decisions
Step 4: Automate the process:
To stay competitive and efficiently use resources, task automation is a must-have.
Spending on marketing automation technologies is expected to hit $25 billion by 2023, representing a 14 percent annual growth rate.
Your team will be set up for optimal productivity if you use a system with automation and integrations that allow teams to focus on creative projects. At the same time, technology handles repetitive and tiresome tasks.
Step 5: observe and evaluate
Monitoring your campaigns to ensure that everything is on track is the fifth and last stage of the marketing management process.
You can determine if you’re meeting the goals for marketing management you set at the start of the process by measuring your metrics in real-time. You’ll be able to tweak and improve them for future campaigns. Select software that allows you to keep track of current and previous campaigns. This will assist you in determining the numerous patterns that emerge or shift in your target audience.
