Influencer marketing is a must-have for any organisation. It’s not a fad. (influencer marketing Singapore)
For a variety of reasons, this is how things will remain for the foreseeable future.
I’ll go through these points and show you some of the most successful recent influencer marketing initiatives so you can see how crucial influencer marketing is for businesses.
Why Is Influencer Marketing Important in 2022? (influencer marketing Singapore)
1. Creator Engagement Across Platforms Is Real (influencer marketing Singapore)
One thing is certain about your influencer marketing approach for 2022. A dedicated following will follow creators from one platform to the next.
Social networks are extremely powerful. For highly engaged communities, switching to new social media platforms isn’t a problem. With the same amount of effort, an influencer with a presence on numerous channels can help you broaden your brand’s reach.
A creator is more than meets the eye, at the end of the day. They’re a full-fledged entrepreneur in 2022, and influencer marketing is a strategic collaboration for them.
2. Influencer marketing aids in the collection of first-party data (influencer marketing Singapore)
By 2023, Google Chrome will no longer accept third-party cookies. First and foremost, brands must concentrate on first-party data. Influencer marketing is an effective way to gather first-party data. In the long term, this can aid to promote a thriving bottom line.
Google’s third-party cookie phase-out schedule as of 2021 looks like this:
“Stage 1 (late-2022): Once testing is complete and APIs have been deployed in Chrome, we will announce the start of stage 1.” Publishers and the advertising business will have time to move their services during stage 1. We anticipate that this stage will take nine months, and we will closely monitor adoption and comments before going on to stage 2.
Stage 2 (mid-2023): Over a three-month period, Chrome will phase away support for third-party cookies, ending in late 2023.”
3. Business Influencer Marketing Leverages Word-of-Mouth Branding
We already know that people learn about brands through word-of-mouth. In an average week, consumers mention 56 brands during conversations, and one out of every three customers discovers a new brand as a result of a recommendation. Referral clients have a 37 percent greater retention rate than non-referral customers, therefore they’re beneficial for company.
According to new research, influencer referrals are even more valuable. In a recent study, Wharton School scholar Dr. Jonah Berger, the Keller Fay Group, and Experticity uncovered several essential truths about influencer marketing:
- Influencers have up to 22.2 times more weekly interactions regarding purchasing suggestions than others.
- Face-to-face recommendations account for 87 percent of influencer purchase recommendations.
- A micro-recommendation influencer’s is “very likely” to be followed by 82 percent of customers polled.
- Seventy-four percent of influencers urged someone to “purchase it or try it.”
- Only 66 percent of people said they would recommend someone to “purchase it or try it.”
- Influencers are thought to be more believable and credible (94 percent vs. 83 percent), more informed (94 percent vs. 84 percent), and better at explaining how the product works or could be used than normal people (92 percent vs. 83 percent)
The simple fact is that influencers have significantly greater power to express your brand’s message to a larger audience, and when they do, consumers are far more likely to follow their advise.
4. Business Influencer Marketing Outperforms Traditional Advertising
Banner advertising are ineffectual; overall click-through rates for display ads are fewer than one in 1,000. This is unsurprising, given that we’re all sick of advertisements, right? Every day, we view roughly 5,000 advertisements in the United States. Most of us ignore them, preferring instead to stream our media and use goods that are free of advertisements.
Influencer marketing is not only more effective, but also more trackable. Influencer marketing now provides 11 times more ROI than any other type of digital advertising, according to new data. It is expensive to produce high-quality content in the first place, and distributing it is a separate issue that influencer marketing addresses in an organic and cost-effective manner.
5. Influencer marketing is a form of social media marketing.
Consumers no longer expect your brand to be present on social media. Potential customers communicate with one another on social media, which is also where they conduct their research prior to making a purchase. They share their positive and negative experiences on social media, as well as learn about products and services.
However, if organisations want to stay competitive, they must use social media to engage with customers rather than just talk at them. Influencers are indisputable kings of social media when it comes to informing, entertaining, and attracting customers. The best (and in some cases only) method to obtain the kind of organic access to followers and engagement that most brands require is to form strategic partnerships with the right influencers. It is, without a doubt, the next generation of business development!
6. Trends are set by influencers.
Influencers don’t merely discuss trends; they also start them. These tastemakers choose which products will be popular. What they enjoy eventually sells.
When the proper business influencers publish photographs of themselves using your items, they become part of the day’s social and cultural fabric.
While it’s possible that a paid advertisement could have that effect, it’s unlikely. It might be reasonable for Red Lobster to engage Beyonce to do an ad. However, when Beyonce sings about Red Lobster in a song, the restaurant’s business soars, and it becomes a social phenomenon—presumably because Beyonce is an influencer who like Red Lobster.
7. Native Advertising is Influencer Marketing.
In contrast to traditional advertising, native advertising provides a seamless and uninterrupted consumer experience by organically inserting brands inside the context. Native content is preferred by 70% of web users above traditional advertising. To provide the ultimate in native advertising, influencers demonstrate how a product is utilised or share their own ideas on why something is better.
8. SEO Benefits from Influencer Marketing
Influencer marketing is a natural way to boost your search engine optimization. According to The Social Media Revolution, user-generated social posts account for 25% of all search results for the world’s top 20 brands. The more people who mention your brand on social media, the more relevant and popular your brand will be on Google.
Influencers can take advantage of new features (Like Live Shopping)
Influencers can use profitable features like live shopping to increase engagement on their stories. In 2021, Facebook introduced live shopping, and Amazon and Pinterest offer similar services.
In 2019, live shopping in the United States brought in $1 billion, and this figure is steadily rising. Global revenue is expected to reach $500 billion by 2023, an increase of 830 percent in four years.
