If you are a new brand, starting your Instagram from scratch can be very tricky. What is the first thing that you must focus on? Getting a lot of followers fast.
How is that possible?
There are two methods of increase Instagram follower count. Either you buy followers, or you authentically engage and get genuine followers. Increasing Instagram follower count by the use of other websites is easy and can provide you with a boost for initial growth. However, this is not a long-term solution.
The really valuable Instagram followers are those people who will care for and engage with your plans. Having a huge follower count may make your Instagram profile look good, but it will not help with your strategy.
Have a good growth strategy in place
Gaining authentic followers is a goal. But followers will not give you a successful brand. Gaining loyal followers must be a part of a bigger picture that connects to your social marketing objectives and business strategy.
Focus on the business goals to keep your post consistent. This will allow you to deliver a compelling brand story that appeals to your new visitors.
Define the target audience
Ask yourself, which audience are you trying to target? What is the age bracket, geo-location, where do the work, et cetera?
Answering these questions will help you devise the right kind of content to reach those people on Instagram who are most likely to follow your profile or brand. Always focus on what the target audience needs so you can keep delivering the content that will allow you to develop loyal and engaging followers.
Create an aesthetic brand story
You want your brand to be seen in an aspirational manner. You should try to showcase the achievements of your customers or the lifestyle which has benefited from the use of your product. Even if all the products that you have in your company do not look similar, you can still use the same theme to give your Instagram feed a consistent look.
Always focus on keywords
When you want organic growth, you must focus on keywords. Without keywords, no one can find you. The most common keywords used by people to conduct Instagram searches are username and names.
Your username is the Instagram handle. Try to keep the username consistent across all the social media networks. This makes it easier for potential followers to find you. You can either use a variation of your name or your brand name as the name.
Never underestimate the power of hashtags
Hashtags and Instagram go hand in hand. Hashtags also appear in search results. Therefore, the more relevant hashtags you focus on, the more chances your profile has of discovery. Keep an eye on your stats to know which posts are doing best. Read more at IG stats from blogging.org.
Optimize your profile and bio
More than 65% of the business profile visits come from non-followers. These visitors are potential followers. But this visit would get converted into follows only if the profile and the bio are convincing enough. If your profile is incomplete, unappealing, or unclear to the visitor, the visitor will not convert into a follower.
Make sure your Instagram grid is visually engaging. Wanting to check out more pics/videos is what mostly inspires visitors to become followers.
Engage with others
Write amazing comments on others Instagram profiles. When others see you being supportive, they are likely to come and support you in return. If you need some help with the comments, check out the latest comments on social media.
