Did you know that 58% of consumers keep promotional products for 1-4 years? While many people can’t remember the name of the television commercial they just watched, they do remember the promotional items they receive.
Adding company swag to your business is a great way to pull in customers and increase employee morale. Are you thinking about designing your own business swag? If so, keep reading to learn how you can use promotional items to grow your business!
Help Build a Brand
One of the best uses of promotional products is to help build your business brand. Creating a brand that people recognize is challenging, but with the help of free gifts, people can learn to recognize your brand.
When choosing the right products to increase brand awareness, pick items that are a good representation of your brand. For example, if you run a travel company, you can customize shirts to sell your travel experience to others.
Be sure to include your colors, name, and logo so that people learn your brand. When they are ready to book a travel experience, your company will be first on their mind.
Increase Business Exposure
Another benefit of creating company swag is increasing your business exposure. If your business has a booth at an event, people are more likely to stop if you are giving away free items.
When people come over to your booth, take advantage of the time and tell them about your business. Explain what you are known for, your products, and get them to sign up for your email list.
Once you give people free products, they will continue to increase business exposure as they use them.
For example, you may give someone a branded sticker, which they then put on their car. When they drive past other cars, people see the sticker and learn about your business.
Welcome New Employees
Do you want to make a good impression on new employees? If so, give them some company swag. Giving employees company t-shirts, notebooks, or water bottles makes them feel appreciated and welcomed to the team.
It also helps them learn more about the company and the brand. Your new employees can use company merchandise outside of work to show they are proud of the company they work for.
Reward Employees
In addition to welcoming your new employees, you also can use promotional products to reward your employees. Recognition is important to let your employees know you care about them and appreciate the hard work they are doing.
While saying thank you is a reward in itself, employees also love getting gifts. It helps them feel valued, keeps them engaged, and improves employee morale.
As an employer, creating company merchandise is a thoughtful and affordable way to let employees know you are thinking about them.
Are You Ready to Make Company Swag?
If you want to grow your business and improve employee morale, designing company swag is one of the best ways to do it. Company swag allows you to build your brand, find new customers, and keep amazing employees.
Did you enjoy reading about the benefits of company swag? If so, check out the business category to learn more about growing your company!
