The world has faced serious business crisis in pandemic and post pandemic also. All the business functions and elements have changed. The way businesses work have also changed drastically in this time. More and more businesses are moving to online platforms rather than offline mediums. More consumption of data is being made as compared to previous years. Users and customers are getting comfortable with the new normal of shopping online. Earlier, online shopping was not that comfortable for many customers, but the things have changed with time. Online shopping suits the schedule of majority these days who cannot take time to visit shops.
Delivery services and online business
No online business can run without proper delivery process. The functioning of every online business and ecommerce websites is directly proportional to the delivery process. Delivery process is an essential part of supply chain and supply chain can’t even exist without proper delivery. Last mile delivery India is an integral part of supply chain. Let us know more about last mile delivery in the article.
What is Last Mile Delivery for ecommerce?
Last mile delivery is the final step or the end process of supply chain. Let us take the example of simple ecommerce website. Customer visits website or app and selects the desired item. Payment is made online and product is received by customer. The disguised part where the product is collected from warehouse/distributor and delivered to the end user is known and final or last delivery. Actually the delivery process through which online business platforms are able to deliver the final goods to their final customers is last mile delivery services. No online business can survive in market without proper and affective last mile delivery services that initiated best results for delivering the final products.
Delivery during pandemic
Pandemic has changed the shape and functioning of different businesses including delivery business. Some the common changes occurred during pandemic are like-
- Masks are necessary for every delivery person so that proper precautions are initiated
- Employers motivate staff for vaccination drive decreasing the risk of transmission
- Proper social distancing is maintained during the delivery od products
- Cash on delivery payments are avoided
The above mentioned pointers are some basic differences that have occurred with any businesses like delivery business also.
New challenges and solutions in delivery during pandemic
The first step is straightforward: pay close attention. Last-mile service will unavoidably vary during times of disruption. As customers realised that contactless delivery was the best option, changes were made. Customers acknowledged the necessity of social distancing measures, among other things.
The last mile is all about delivery. As a result, it boils down to a simple question: how can individual shippers assure that customers receive their orders? Shippers should take the following procedures to attain these objectives:
Customer experience
This once is among the most important aspect for any business’ growth. Better customer experience better will be brand retention. Customer expectations should be factored into your last-mile delivery strategy. Offering more transparency into the final mile, such as delivery windows and real-time driver whereabouts, is one example.
Automation enabled
Notifications can be automated. When something unexpected occurs, customers want to know. Customers will be less irritated if you communicate clearly and concisely.
Essential feature
Make last-mile service a required feature. Customers want the best, so give them what they want. Don’t make promises that your company can’t keep. Also, implement new processes to provide the greatest possible client experience.
Route optimization
Technology has changed the delivery industry works. Maps can be used to find out the perfect route for delivery and avoid roads with heavy traffic. Transportation should be optimized. Faster and less expensive delivery is the result of better logistics. It’s a win-win situation for everyone involved.
Effective Tracking
To improve over time, track data and use metrics and key performance indicators. Although no organization can win every time, companies who use metrics have a better chance of identifying vulnerabilities and strengths in the last mile.
Collaboration
Collaborate with last-mile expertise. Last-mile delivery is frequently an afterthought, but organisations can offer delivery, setup, installation, and even debris removal without breaking a sweat through partnerships.
