Custom box printing for apparel packaging is a cost-effective branding solution. It helps to make the brand highly visible and adds more worth to the apparel items.
Particularly if you sell high-end fashion apparel, getting a premium brand identity is crucial to generating higher sales figures. On the other hand, if you want to distinguish your products from the identical ones offered by rivals, putting a distinct brand image on the boxes is a radical solution.
Custom printing is available in all formats and layouts. This means that you can have exactly the same brand image you want your customers to see. With a little bit of creativity, your apparel boxes can mesmerize customers at the first instance.
Why is custom printing essential for your products?
Custom apparel box appeal can influence customers’ decisions regarding your brand. Added colors, lines, graphics, and texts instantly engage the customers. The apparel markets are full of enthusiastic businesses trying to capture customers’ focus.
You can easily beat the heat of intense rivalry by adopting certain secretive printing techniques. We bring you 6 trade secrets of effective and impactful custom printing.
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Plan it out first
If you are a new startup, you need to spend every cent wisely. The best thing to do is to plan out every branding goal that you aim to achieve through the apparel boxes.
For example, if your brand’s objective is to introduce itself to new buyers then placing more emphasis on the brand logo and name is helpful. Similarly, if your brand wants to break into new consumer markets then considering their preferences can accommodate better brand awareness.
Doing so would give you an upper hand in calculating costs, making improvements, and getting feedback on your final box look. You can get professional box makers to ease out the task for you. Modern printing software makes it more convenient to design, select, and rectify the printing before it goes into the press.
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Go for strong box materials
One basic trick to durable custom printing is to do it on reliable stock paper. Different options can be used for printing including corrugated, cardboard, rigid, and Kraft paper. First, ensure that you customize the boxes to the needed measurements. This way, you’ll be saving on additional costs and reaffirming product safety during transportation.
Picking eco-friendly materials is another way to impress customers. You can state your material choices on the boxes to educate buyers. Informing them how to reuse or recycle the apparel packaging is also a great way to exhibit a positive brand image.
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Decide on the brand identity you want to portray
Your apparel boxes offer a window into your business. Ensure that you present them as favorably as you can.
Using the brand value and core principles can dictate how your box printing looks. If your brand sells apparel items to youngsters, the boxes can look engrossing, vibrant, and chick. Also, if you plan to distribute apparel items in more than one country, adding in different languages can help to engage more customers.
The sky is the limit as far as projecting the right brand image goes. The color combos, font sizes & style, brand logo design, contribute to how your customers perceive the business. You can freely emote the necessary branding vibes. Be it quirky, modern, classy, or mysterious, every brand mood can be captured well by printing the boxes with relevant designs.
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Research your customers
Like we said before, consider your core customers before settling for the final box appeal. Answer the following questions to better understand the market nuances:
- What age bracket are you selling to?
- Where do your customers live?
- How do they wish to perceive your brand?
The last one can be judged by assessing the competitors or carrying out a market survey. If your primary buyers are working women then the boxes must showcase strong, independent, and futuristic graphics and content. Most apparel boxes convey what type of items they hold inside and for whom.
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Convey consistent branding
This is the golden rule. You don’t want customers to just appreciate your boxes for a pleasing display of custom features. Your custom printed shipping boxes must convey branding. Otherwise, customers won’t be able to link the apparel boxes with your business to be familiar with brand recognition.
Even if your company sells different types of apparel items, designing each box individually but with consistent brand details is the best approach. This includes your brand title and logo printed using the same font and colors, identical brand details, persistent tag lines, etc.
You must have wondered how global apparel brands maintain high brand awareness. It is because they use their popular branding elements on every product box that customers notice immediately. Louis Vuitton has been doing so for many decades. The brand name and style are enough to spark customer enthusiasm. You can too use this industry secret to foster elevated customer loyalty.
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Use the platform well
Apparel boxes are a marketing canvas that you must use well. Expert stylists can guide you where to put the brand and product details to capture the maximum customer attention.
Usually, the brand image is printed on the ‘box face’. This is the box spot that customers see first. It depends on the packaging shape chosen. Cylindrical box shapes contain important branding components on the vertical sides. As compared to mailer boxes or custom sleeves that have more room on the X-axis. Next, the product info such as handling and washing instructions are placed at the back with brand contact info usually printed on the box edges or bottom. Recently, brands are using personalized notes to impress customers. Such welcome and thank you notes are generally printed on the opening flaps where customers can see them as they access the apparel items inside.
Conclusion
Reading and learning about box printing insider tricks can change your brand’s fate altogether. Your brand is sure to experience enhanced sales and profits.
