A great logo must draw your attention, convey the story of your brand and stand out technology . What better way to do that than for your logo to literally leap out of the pages? 3D logos provide an additional “dimension” for getting noticed and work well for platforms like television and on the internet. In comparison to traditional 2D logos 3D designs stand out, and are simpler to remember, and it’s an ideal beginning base for animating.
Why isn’t everyone using an 3D logo? In spite of the benefits but there are many disadvantages too. Due to the intricate details that go into the optical illusion, it is difficult to translate the 3D logo onto marketing materials, for instance, embroidering your logo on caps.
The good news is that you can avoid problems with a smart and sleek design, which is exactly what we’ll be discussing in the following article. In this article, we’ll walk you through the different components that comprise the perfect 3D logo, as well as give you some of our most popular 3D designs to guide you on your route.
Utilize gradients, shadows, shadows and highlights to create depth.
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The first point of reference when looking at 3D logos is the way that highlights, shadows, and gradients make depth. An effective blend the three components will transform a plain image into the 3D dimension. It doesn’t matter if it’s adding a simple shadow to create an illusion of hovering, or creating highlights to give the impression of depth These effects are the mainstays of 3D design.
WAO’s logo by ultrastjarna employs precise highlights and shading to create the illusion of light hitting the metallic design from different angles. How powerful or light you want to create is dependent on the brand you are using however you can see various degrees of illumination in the 3D logos below.
Get your eye sucked in with real 3D elements
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Another great method to create an 3D optical illusion, is to use realistic elements. In real life we use visual cues to discern the distinction from flat pictures and 3D objects that we be able to touch. When you reproduce these visual cues within the logo you could fool your brain into thinking that images are more detailed than they actually are. It is more likely that you will double look at a logo that appears to be bouncing across the screen.
Bo_rad utilizes gradients and shading to create the appearance like a sticker is peeling off to reveal the letter ‘e in evenico. the ludibes recreates a ribbon for charity that has a realistic, dimensional design. You can even take it one step further than Goopanic’s Iron Man design emerging from the logo in order to create a futuristic appearance.
Make depth with a hand-drawn logo
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As we consider 3D logos, we think of sleek digital designs, usually using Adobe Illustrator. However, while this type of design is a lot of fun hand-drawn 3D logos have the warmth that digital designs often lack–sometimes all you require is the simple pencil to draw dynamic 3D designs.
A realistic and detailed drawing style, when combined with the proper application of the concept of perspectiva, will provide the same depth as the 3D digitally created 3D logo. Yakaona utilizes the concept of perspective in a different way and overlap to add depth to her 3D logo The flowers are placed behind the banner, while others stand on top.
The artistic and crafty character of hand-drawn 3D logo may also convey to customers that the product is handmade or managed by a small-scale business. Large companies tend to have more modern and polished logos that are digitally rendered and hand-drawn logos could be ideal for SMBs. Look at how Agi Amri’s real hand-drawn cocoa beans reflect the high-end craftsmanship associated with the name.
Use textures to create a 3D narrative
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When designing graphically, the use of texture creates depth but also adds a sense of narrative for the designs. For instance, Freshinnet uses the texture of mud splatters to create an outdoor adventure logo as well as DSKY subtilly references the rough feel of grip tape to create skateboard-themed logos. In a different example, goopanic depicts Keith Haring’s iconic designs within a contemporary gallery logo, to create an unforgettable story for the person who sees it.
Take it even further by incorporating animated 3D logos
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3D logos have already done great job at attracting the attention of others However, why not go even further and make your logo more animated? Utilizing software such as Adobe Animate, you can create stunning animations by moving elements of your logo.
It is possible to achieve this subtle and effectively by incorporating small movements of movement throughout the logo. When you separate parts of the you can put them back together in a bold and innovative manner similar to Ultrastjarna’s motions. Or, even do something more playful , like the Sheva.
Be different from other brands with your unique 3D-printed logo
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When it comes to subtle shading to add depth , or going all out with striking graphics, 3D logos are the best way to get the attention of people and promote your name to the world.
our logo is your hardest-working brand asset. It’s your public face, tasked with showing and telling the world who you are, what you do and whom you’re for. That’s a lot to fit into one image, so clever designers often use “secret compartments” to communicate everything–and create mesmerizing logos with hidden meanings.
Below, we’ve gathered some great logos with hidden meanings to show you the different ways to turn a seemingly straightforward logo into the visual equivalent of a hollowed-out book that contains a treasure map. Make sure you look twice, because sometimes your first glance doesn’t tell the whole story.
Why you’d want a logo with a hidden meaning
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Let’s be real here, logos with hidden images just look cool! And sometimes, that cool factor is all you need to decide a logo with a hidden meaning is the way to go. But that’s not the only reason brands choose these kinds of logos.
Some use hidden messages within their logos to create an air of exclusivity. Finding the hidden image makes viewers feel like they’ve unlocked something that not everybody can find, which makes them part of the brand’s “in-crowd.”
For other brands like Baskin Robbins, layering multiple images is the smart way to fit extra information, even subtly.Furthermore checkout the colourist logo and write for us logo design
